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Start Your Own Business: Marketing a New Business 

  • Offered byFutureLearn

Start Your Own Business: Marketing a New Business
 at 
FutureLearn 
Overview

Duration

2 weeks

Total fee

₹900

Mode of learning

Online

Credential

Certificate

Start Your Own Business: Marketing a New Business
 at 
FutureLearn 
Highlights

  • Earn a certificate upon completion
Details Icon

Start Your Own Business: Marketing a New Business
 at 
FutureLearn 
Course details

Skills you will learn
MarketingBusiness AnalysisCommunication skillsBranding
What are the course deliverables?
  • Understanding customers' motivation
  • Product and brand development
  • Customer segmentation
  • Comparisons with competitors
  • Promotion, pricing and distribution
More about this course
  • Understanding who will be interested in your product or service and what will motivate them to buy it is an essential part of your business plan
  • On this two-week course from The Open University, you’ll start by deconstructing the product or service you intend to sell into its essential components
  • You’ll also discover how to find your competitors and what you can do to set yourself apart
  • The course will act as a vital checklist to ensure you have considered all options in the promotion and distribution of your offer and that you have answers ready for stakeholders who ask about your product or service design

Start Your Own Business: Marketing a New Business
 at 
FutureLearn 
Curriculum

Developing a compelling brand

Welcome

Your product or service

Competitors and customers

Branding your product or service

Promotion, distribution and pricing

Credibility

Communication

Distribution

Pricing

Review

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Start Your Own Business: Marketing a New Business
 at 
FutureLearn 

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