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Coventry University - Strategic Actions, Strategic Goals: How to Master Corporate Strategy 

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Strategic Actions, Strategic Goals: How to Master Corporate Strategy
 at 
FutureLearn 
Overview

Discover the best methods for foreign market entry, corporate diversification strategy and corporate international strategy

Duration

2 weeks

Total fee

900

Mode of learning

Online

Official Website

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Credential

Certificate

Strategic Actions, Strategic Goals: How to Master Corporate Strategy
 at 
FutureLearn 
Highlights

  • Earn a certificate from Coventry University
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Strategic Actions, Strategic Goals: How to Master Corporate Strategy
 at 
FutureLearn 
Course details

Who should do this course?

This ExpertTrack is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation

What are the course deliverables?
Discuss the nature and importance of stakeholder analysis
 
Explore modes for entering international markets
More about this course
  • In this short course, you'll have the opportunity to learn the fundamentals of how to strategise for the future.
  • This course will give you the chance to review everything you need to know to build a robust strategy - from traditional and emerging motivations for organizations to pursue international expansions, the identity benefits of an international strategy plan and exploring global markets and diversification.
  • As you begin this course, you'll learn the tools to allow you to identify opportunities in foreign markets
  • You'll explore how to identify international opportunity and common strategies - from exports and licensing to joint ventures and direct investment.

Strategic Actions, Strategic Goals: How to Master Corporate Strategy
 at 
FutureLearn 
Curriculum

Strategic actions - international strategy

Welcome to the course

Identifying international opportunity

Foreign market entry modes

Summary activities

Strategic actions - corporate-level strategy

Welcome to Week 2

Diversification as a corporate-level strategy

Strategic actions -Diversification

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Strategic Actions, Strategic Goals: How to Master Corporate Strategy
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