Strategic Brand Management with Advertising Week
- Offered byFutureLearn
Strategic Brand Management with Advertising Week at FutureLearn Overview
Strategic Brand Management with Advertising Week
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Strategic Brand Management with Advertising Week at FutureLearn Highlights
Strategic Brand Management with Advertising Week
at FutureLearn
- Duration 2 weeks
- Weekly study 3 hours
- Included in an ExpertTrack Course 3 of 4
Strategic Brand Management with Advertising Week at FutureLearn Course details
Strategic Brand Management with Advertising Week
at FutureLearn
Skills you will learn
More about this course
- This two-week course will give you the brand management skills you need to implement a brand strategy that keeps your consumers coming back for more
- On this course, you'll learn how to identify a brand's identity and formulate a defined brand strategy that aligns with consumer needs, emotions, and the competitive business environment
- Using Coca Cola as a case study, you'll discover why $36.2bn of Coca Cola's $200bn net worth belongs to its brand alone- and how it did it
- You'll develop your knowledge of key strategic branding tools and techniques to consider when curating a brand's identity, including segmentation, targeting, and brand positioning
- Alongside the experts at Advertising Week, you'll learn how to produce a brand essence framework which accurately represents your brand and its values
- Once you've honed your brand identity and strategy, you'll learn how to model this strategy into a brand plan which resonates with your audience, as well as your organization's wider marketing goals
Strategic Brand Management with Advertising Week at FutureLearn Curriculum
Strategic Brand Management with Advertising Week
at FutureLearn
Exploring brand strategy
Welcome to brand strategy
Using segmentation, targeting and positioning
Reflect and discuss
Build your brand
Welcome to Week 2
Brand identity
Brand frameworks
The brand plan
Reflect and connect
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Strategic Brand Management with Advertising Week