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ESSEC Business School - France - Strategic Business Analytics Specialization 

  • Offered byCoursera

Strategic Business Analytics Specialization
 at 
Coursera 
Overview

Duration

5 months

Start from

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Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Strategic Business Analytics Specialization
 at 
Coursera 
Highlights

  • Earn a Certificate upon completion

    Skills -R Programming,Marketing Analytics,Presentation,Marketing Performance Measurement And Management,Data Analysis,Business Analytics,Market Segmentation,Customer Lifetime Value
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Strategic Business Analytics Specialization
 at 
Coursera 
Course details

Skills you will learn
Business StrategyRMarketingBusiness AnalyticsStatisticsData analysisForecasting
More about this course
  • We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering
  • Cover a wide variety of analytics approaches in different industry domains
  • Engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value
  • How to take these analyses and effectively present them to stakeholders so your business can take action
  • The third course and the Capstone Project are designed in partnership with Accenture, one of the world's best-known consulting, technology services, and outsourcing companies
  • Learn about applications in a wide variety of sectors, including media, communications, public service,etc
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Strategic Business Analytics Specialization
 at 
Coursera 
Curriculum

Foundations of strategic business analytics

Foundations of marketing analytics

Case studies in business analytics with ACCENTURE

Capstone: Create Value from Open Data

Strategic Business Analytics Specialization
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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