ESSEC Business School - France - Strategic Business Analytics Specialization
- Offered byCoursera
Strategic Business Analytics Specialization at Coursera Overview
Strategic Business Analytics Specialization
at Coursera
Duration | 5 months |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Strategic Business Analytics Specialization at Coursera Highlights
Strategic Business Analytics Specialization
at Coursera
- Earn a Certificate upon completion
Skills -R Programming,Marketing Analytics,Presentation,Marketing Performance Measurement And Management,Data Analysis,Business Analytics,Market Segmentation,Customer Lifetime Value
Strategic Business Analytics Specialization at Coursera Course details
Strategic Business Analytics Specialization
at Coursera
Skills you will learn
More about this course
- We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering
- Cover a wide variety of analytics approaches in different industry domains
- Engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value
- How to take these analyses and effectively present them to stakeholders so your business can take action
- The third course and the Capstone Project are designed in partnership with Accenture, one of the world's best-known consulting, technology services, and outsourcing companies
- Learn about applications in a wide variety of sectors, including media, communications, public service,etc
Strategic Business Analytics Specialization at Coursera Curriculum
Strategic Business Analytics Specialization
at Coursera
Foundations of strategic business analytics
Foundations of marketing analytics
Case studies in business analytics with ACCENTURE
Capstone: Create Value from Open Data
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Strategic Business Analytics Specialization