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Coventry University - Strategic Choice and Planning: Target Markets and Business Decision-Making 

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Strategic Choice and Planning: Target Markets and Business Decision-Making
 at 
FutureLearn 
Overview

Explore how to make the right strategic choices for your business and the role of planning in building successful strategies

Duration

2 weeks

Total fee

900

Mode of learning

Online

Official Website

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Credential

Certificate

Strategic Choice and Planning: Target Markets and Business Decision-Making
 at 
FutureLearn 
Highlights

  • Earn a certificate from Coventry University
Details Icon

Strategic Choice and Planning: Target Markets and Business Decision-Making
 at 
FutureLearn 
Course details

Who should do this course?

This ExpertTrack is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation

What are the course deliverables?
Discuss the nature and importance of strategic choices
 
Explain the importance of course portfolio management
More about this course
  • This course will give you the opportunity to build your knowledge of how to make smart strategic choices and make decisions within a business context.
  • This course will give you the knowledge to make plans at all three levels: Corporate level strategy (the foundational questions of what you want to achieve), business unit level strategy (how you'll compete) and market level strategy (how to grow your business).

Strategic Choice and Planning: Target Markets and Business Decision-Making
 at 
FutureLearn 
Curriculum

Corporate-level Strategy - diversification

Welcome to the course

BCG matrix

Assessing the dynamic environment

Does diversification create value?

Strategic direction and leadership

Welcome to Week 2

Strategic action: Which way to go?

Strategic leadership and competitive dynamics

Summary activities

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Strategic Choice and Planning: Target Markets and Business Decision-Making
 at 
FutureLearn 

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