Coventry University - Strategic Choice and Planning: Target Markets and Business Decision-Making
- Offered byFutureLearn
Strategic Choice and Planning: Target Markets and Business Decision-Making at FutureLearn Overview
Strategic Choice and Planning: Target Markets and Business Decision-Making
at FutureLearn
Explore how to make the right strategic choices for your business and the role of planning in building successful strategies
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Official Website | Go to Website |
Credential | Certificate |
Strategic Choice and Planning: Target Markets and Business Decision-Making at FutureLearn Highlights
Strategic Choice and Planning: Target Markets and Business Decision-Making
at FutureLearn
- Earn a certificate from Coventry University
Strategic Choice and Planning: Target Markets and Business Decision-Making at FutureLearn Course details
Strategic Choice and Planning: Target Markets and Business Decision-Making
at FutureLearn
Skills you will learn
Who should do this course?
This ExpertTrack is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation
What are the course deliverables?
Discuss the nature and importance of strategic choices
Explain the importance of course portfolio management
More about this course
- This course will give you the opportunity to build your knowledge of how to make smart strategic choices and make decisions within a business context.
- This course will give you the knowledge to make plans at all three levels: Corporate level strategy (the foundational questions of what you want to achieve), business unit level strategy (how you'll compete) and market level strategy (how to grow your business).
Strategic Choice and Planning: Target Markets and Business Decision-Making at FutureLearn Curriculum
Strategic Choice and Planning: Target Markets and Business Decision-Making
at FutureLearn
Corporate-level Strategy - diversification
Welcome to the course
BCG matrix
Assessing the dynamic environment
Does diversification create value?
Strategic direction and leadership
Welcome to Week 2
Strategic action: Which way to go?
Strategic leadership and competitive dynamics
Summary activities
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