Ravensbourne University London - Strategic Design for Social Media
- Offered byFutureLearn
Strategic Design for Social Media at FutureLearn Overview
Strategic Design for Social Media
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Strategic Design for Social Media at FutureLearn Highlights
Strategic Design for Social Media
at FutureLearn
- Duration 3 weeks
- Weekly study 4 hours
- 100% online Learn at your own pace
Strategic Design for Social Media at FutureLearn Course details
Strategic Design for Social Media
at FutureLearn
Skills you will learn
More about this course
- Creating a cohesive strategy for the creation of social media content is a complex and challenging task by itself
- But in social media marketing, you also need to effectively engineer the conversation that this content stimulates
- On this three-week course, you'll discover the thinking frameworks that an agency like Wilderness uses to create conversations that enhance the values and purpose of a brand
- Data is extremely important in marketing, even more so in social media marketing
- But you also need context to add meaning to the data and make it useful for conversation design
- Learn about research and immersion strategies and how to create a full 360-degree view of your target audience through social media
Strategic Design for Social Media at FutureLearn Curriculum
Strategic Design for Social Media
at FutureLearn
People NOT Technology
Introduction
Introduction to week 01
People not technology
Think Like a Fan
Platform Dynamics
Authenticity
Conclusions
Research & Immersion
Introduction
Research & Immersion
From Strategy to Media Platform
Conclusions
Trusting & Learning
Introduction to the final week
User optimisation & audience led refinement
Confirmation & Revision
Conclusion
Other courses offered by FutureLearn
₹1.81 K
2 weeks
– / –
₹89.23 K
12 weeks
– / –
View Other 1956 Courses
Strategic Design for Social Media
at FutureLearn
Student Forum
Anything you would want to ask experts?