UIUC - Strategic Innovation: Building and Sustaining Innovative Organizations
- Offered byCoursera
Strategic Innovation: Building and Sustaining Innovative Organizations at Coursera Overview
Duration | 20 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Strategic Innovation: Building and Sustaining Innovative Organizations at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 1 of 7 in the Innovation: From Creativity to Entrepreneurship Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 20 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Strategic Innovation: Building and Sustaining Innovative Organizations at Coursera Course details
- Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers.
- At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success.
- Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions.
Strategic Innovation: Building and Sustaining Innovative Organizations at Coursera Curriculum
Course Orientation
Welcome from Professor Geoff Love!
Welcome from Professor Raj Echambadi!
Syllabus
ePub
About the Discussion Forums
Glossary
Description of Organizations and Brands
Orientation Quiz
Introduction of Module 1
A Concise Framework to Analyze Innovation Problems - Part 1
A Concise Framework to Analyze Innovation Problems - Part 2
Prospect Theory: Minimizing Losses and Maximizing Gains
Marketing Myopia: Focus on "Needs" for Long-Term Advantage
Developing a Value Proposition - Part 1
Developing a Value Proposition - Part 2
The Case of DeWalt Tools
Module 1 Summary
Module 1 Overview
Module 1 Readings
Lesson 1-1 Practice Quiz
Lesson 1-2 Practice Quiz
Lesson 1-3 Practice Quiz
Lesson 1-4 Practice Quiz
Module 1 Quiz
Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends
Introduction of Module 2
Innovation Adoption Lifecycle
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 1
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 2
Mapping Performance and Expectations in an Innovation Context - Part 1
Mapping Performance and Expectations in an Innovation Context - Part 2
Types of Innovations
Module 2 Summary
The Evolution of the PC Industry
Module 2 Overview
Module 2 Readings
Lesson 2-1 Practice Quiz
Lesson 2-2 Practice Quiz
Lesson 2-3 Practice Quiz
Lesson 2-4 Practice Quiz
Module 2 Quiz
Module 3: Developing Winning Products: Sometimes Less Is More
Introduction of Module 3
Crossing Over from Niche Markets to Mass-Market Dominance
Customer Journey Maps: Identifying Moments of Truth
General Philosophy About Building Great Products
Product Configuration Maps: How to Develop Winning Products
Module 3 Summary
The Case of Wikipedia
Module 3 Overview
Module 3 Readings
Lesson 3-1 Practice Quiz
Lesson 3-2 Practice Quiz
Lesson 3-3 Practice Quiz
Lesson 3-4 Practice Quiz
Module 3 Quiz
Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts
Introduction of Module 4
How Do Innovative Business Models Help Companies? - Part 1
How Do Innovative Business Models Help Companies? - Part 2
Elements of a Business Model and Business Model Canvas - Part 1
Elements of a Business Model and Business Model Canvas - Part 2
Designing Innovative Business Models - Part 1
Designing Innovative Business Models - Part 2
Module 4 Summary
The Case of the Newspaper Industry
Module 4 Overview
Module 4 Readings
Lesson 4-1 Practice Quiz
Lesson 4-2 Practice Quiz
Lesson 4-3 Practice Quiz
Module 4 Quiz
Course Summary with Professor Geoff Love
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