Macquarie University - Strategic management: Be competitive
5.0 /5- Offered byCoursera
Strategic management: Be competitive at Coursera Overview
Duration | 21 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Strategic management: Be competitive at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 4 of 4 in the Strategising: Management for Global Competitive Advantage Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 21 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
Strategic management: Be competitive at Coursera Course details
- The ability to think strategically in today?s global, high-tech business environment is critical to ensuring your organisation survives ? and grows ? into the future. By breaking down business strategy and value creation to its essential elements, you?ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you?ll discover how to improve your organisation?s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
Strategic management: Be competitive at Coursera Curriculum
The importance of value for competitive strategy
Course overview and introduction
Week 1 outline
The nature of value
What is competitive strategy?
Week 1 Habit Corner
Course overview
Learning activities
Explore further resources 1
Practice task: Employees and customers
Challenge exercises 1
Recall 1
Week 1 quiz
Know your Customers and Competitors
Week 2 outline
Customer analysis and segmentation
Competitor analysis
Explore further resources 2
Practice task 2
Challenge exercise 2
Recall 2
Week 2 quiz
Know your industry
Week 3 outline
Know the forces that drive your industry
Macro-environmental factors
Become a Global MBA learner
Explore further resources 3
Practice task
Challenge exercise 3
Recall 3
Week 3 quiz
Know your competitive options
Week 4 outline
Generic competitive strategies
Differentiation (+ Focus)
Cost Leadership (+ Focus)
Explore further resources 4
Practice task 4
Recall 4
Week 4 quiz
Know your organisation
Week 5 outline
Internal and external fit
The resource-based view on strategy
Option evaluation
Explore further resources 5
Practice task 5
Recall 5
Week 5 quiz
Develop and evaluate your strategic options
Week 6 Outline
Portfolio analysis / ambidexterity
Creating value through firm growth / The Ansoff matrix
Blue Ocean strategy overview / Value innovation
Explore further resources 6
Practice task
Challenge exercise 6
Recall 6
Week 6 quiz
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