Strategic Management
- Offered byCoursera
Strategic Management at Coursera Overview
Duration | 11 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Strategic Management at Coursera Highlights
- Earn a Certificate upon completion
Strategic Management at Coursera Course details
- This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon
- In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business
Strategic Management at Coursera Curriculum
A 21st Century Approach to Business Strategy
A Creative Company CEO Calls for a New Approach
Introduction to the Course
What Strategy Is...
What Strategy Is...continued
What Strategy Is...more examples
What Strategy Is...Still More
What Strategy Is...Conclusions
What's a Strategic Situation (and what isn't)?
Strategy's Most Famous Thought Leader: Michael Porter
The Main Ideas in Porter's "What is Strategy?"
Criticisms of Porter's Strategy as Position Approach
The Alternative View: Strategy as Capability
More on Embrace, Extend, and Extinguish
Apple iPod + iTunes and Yael Naim
Oldest McDonalds Video
A Strategic Ploy?
Summary of Mintzberg's Five Ps of Strategy
Prisoner's Dilemma Matrices
More on the Prisoner's Dilemma
Michael Porter's "What is Strategy?"
Mintzberg vs Porter
The Meanings of "Strategy"
Recognizing Strategic Situations
What do YOU think?
Which way do YOU lean?
Strategy as Position vs Capability
The Evolution of Strategy...Past Progress, Past Mistakes
Early Approaches to Business Strategy
Strategy, Scripted and Programmed
The BCG Matrix and Growth Curve
Strategy as Multi-faceted Analysis
What We Can Learn...
The military antecedents of business strategy
Critiques of Strategic Planning
BCG's Big Ideas
Post Mortems for Porter's Approach?
Where the History of Business Strategy Leaves Us
Learning from the History of Business Strategy
Changing World, Changing Strategies
Comparing 1975 and Today
How Products, Services, and Work Now Move Easily Around the Globe
How the Competitive Game Shifts in a Globalized World
The World's Most Sophisticated Differentiation Strategies?
Aesthetics...the Last Frontier of Sustainable Advantage?
Internet Growth, Shipping Traffic Growth
The Realities of the Globalised World
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds
The Future of Competitive Strategy? The Example of Vipp
Hyper Competition and Hyper Differentiation Described
Strategic Implications of Changes in the World
Capstone Project Intro -- Strategy in a 21st Century Creative Company
Meet e-Types - A 21st Century Creative Company
e-Types execs explaining how they think about their business
A Major Controversy - At Stake: The Future and Soul of the Company
e-Types partners debating which design to present to TD
Questions We Ask You To Consider...
Some Samples of e-Types Work
IMPORTANT Additional Details on Your Final Assignment
References and Additional Resources
One last thing...
Strategic Management at Coursera Admission Process
Important Dates
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