Strategic Marketing
- Offered byCoursera
Strategic Marketing at Coursera Overview
Duration | 27 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Strategic Marketing at Coursera Highlights
- Earn a certificate after completion of the course
- Assessment and quizzes
- Financial aid available
Strategic Marketing at Coursera Course details
- In this course, you will undergo a deeper dive into marketing, looking at it from a strategy perspective. In our previous course, you were able to understand the nature of marketing, as well as its implications and perspectives. Now, in this course, you will apply those concepts, dive deeper within them, and make more sense of marketing in terms of the general strategy of your company.
Strategic Marketing at Coursera Curriculum
Week 1: Introduction to Strategic Marketing
Welcome to the Course
What is Strategic Marketing?
Asking the Right Questions
Quantitative Data Types
Qualitative Data Types
Sampling
Ethics in Marketing
Syllabus - PLEASE READ ME!
When SMART Goals are Not So Smart
Marketing Reading: Marketing Intelligence
Case Study: Vigeo and CSR
SMART Objectives
Marketing Intelligence
Notes Share Space - Week 1
Case Study: Vigeo and CSR
Week 2: B2C Markets
What do B2C Customers Value?
B2C Market Research
Creating Value for B2C
Marketing Reading: Consumer Behavior and the Buying Process
Case Study: Brand Singapore
B2C Market Research
Notes Share Space - Week 2
Case Study: Brand Singapore
Week 3: B2B Markets
What do B2B Customers Value?
B2B Market Research
Creating Value for B2B
Marketing Reading: Business-to-Business Marketing
Case Study: TSRB
B2B Market Research
Notes Share Space - Week 3
Case Study: TSRB
Week 4: Globalization, Culture and Customer Centricity
What is Globalization?
Navigating Culture in Marketing
Digital Channels and Ethics
What is Customer Centricity?
Recording of Live Session - Strategic Marketing on 22-09-27 12:01:17 [24:05]
Marketing Reading: Global Marketing
Increasing the ROI of Social Media Marketing
Social Media Marketing
Marketing Reading: Customer Centricity
Notes Share Space - Week 4
The Current State of Marketing
Week 5: The Marketing Plan
The Marketing Plan and MVP Model
Building a Minimum Viable Product? You're Probably Doing it Wrong
What Drones and Crop Dusters Can Teach About Minimum Viable Product
The Final Project
Strategic Marketing at Coursera Admission Process
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