Strategic planning for professional service firms in the time of COVID-19
- Offered byFutureLearn
Strategic planning for professional service firms in the time of COVID-19 at FutureLearn Overview
Duration | 4 weeks |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Strategic planning for professional service firms in the time of COVID-19 at FutureLearn Highlights
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Strategic planning for professional service firms in the time of COVID-19 at FutureLearn Course details
COVID-19 has further accelerated change and professional service firms need to prepare for the "new normal" by evaluating opportunities and risks in increasingly complex and challenging markets
Business decision-makers need to make informed (and sometimes difficult) strategic choices, including setting clear strategic objectives against which to execute.
This course covers foundational elements around strategy mindset and the strategic planning process for professional service firms
In the course, learners will consider current challenges professional service firms are facing.
Strategic planning for professional service firms in the time of COVID-19 at FutureLearn Curriculum
Business Strategy introduction
Welcome to Business Strategy
Professional service firms
Drivers of change for professional service firms, pre & post COVID
What is strategy?
Summary of week one's learning
Strategic Planning
Welcome to Week 2
A framework for strategic planning
Vision and mission
Goals and Objectives
Strategy and tactics
Summary of week two's learning
Strategic Analysis
Welcome to Week 3
'Where are we now?"
PESTLE framework
Porter's five forces
SWOT
Summary of week three's learning
Strategic Models
Welcome to Week 4
Porter's generic competitive strategies
Ansoff's matrix
Boston Consulting Group Matrix
Competitive position
Summary of week four's learning
Other courses offered by FutureLearn
Student Forum
Anything you would want to ask experts?
Strategic planning for professional service firms in the time of COVID-19