Coventry University - Strategic Planning: Target Markets and Business Decision-Making
- Offered byFutureLearn
Strategic Planning: Target Markets and Business Decision-Making at FutureLearn Overview
Strategic Planning: Target Markets and Business Decision-Making
at FutureLearn
Duration | 2 weeks |
Total fee | ₹2,205 |
Mode of learning | Online |
Credential | Certificate |
Strategic Planning: Target Markets and Business Decision-Making at FutureLearn Highlights
Strategic Planning: Target Markets and Business Decision-Making
at FutureLearn
- Earn a certificate upon completion
Strategic Planning: Target Markets and Business Decision-Making at FutureLearn Course details
Strategic Planning: Target Markets and Business Decision-Making
at FutureLearn
Skills you will learn
More about this course
- This two-week course aims to provide you with the tools to make smart strategic choices and improve your decision-making skills within a business context
- This course will give you access to the knowledge to make plans at all three levels: Corporate level strategy (the foundational questions of what you want to achieve), business level strategy (how you’ll compete), and market level strategy (how to grow your business)
- You’ll cover the basics of strategic direction and leadership, competitive dynamics, and how these can help you build an effective senior management team
- You’ll also explore how strategic leadership creates value for a business
Strategic Planning: Target Markets and Business Decision-Making at FutureLearn Curriculum
Strategic Planning: Target Markets and Business Decision-Making
at FutureLearn
Corporate-level Strategy - diversification
Welcome to the course
BCG matrix
Assessing the dynamic environment
Does diversification create value?
Strategic direction and leadership
Welcome to Week 2
Strategic action: Which way to go?
Strategic leadership and competitive dynamics
Summary activities
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Strategic Planning: Target Markets and Business Decision-Making