University of Colorado Boulder - Strategic Product Development
- Offered byCoursera
Strategic Product Development at Coursera Overview
Duration | 15 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Strategic Product Development at Coursera Highlights
- Earn a certificate of completion
- Add to your LinkedIn profile
- 3 quizzes
Strategic Product Development at Coursera Course details
- What you'll learn
- Learn why product and technology strategy is critical to successful product development.
- Analyze different product development processes and how they are used.
- Apply the techniques of portfolio management to optimize multiple product development efforts.
- Learn the different ways companies build high-performance teams, and the roles of each team member in the successful launch of new products.
- This course discusses how companies create new products that customers want while achieving their financial objectives. Learners begin by defining the product strategies necessary to ensure a company's long-term growth. Learners then explore the different product development processes used by high-tech businesses today, such as Stage-Gate and Lean/Agile techniques. Learners conclude by illustrating the tools to build the high-performance teams that take the development process from concept through product launch.
- This course can be taken for academic credit as part of CU Boulder's Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.
Strategic Product Development at Coursera Curriculum
Course Overview & Mechanics, What Makes a Great Product
Course Introduction
Course Overview
Course Mechanics
Module 1 Introduction
What Makes a Product Successful
Great Products come from Great Companies
Ideation Exercise
Welcome and Where to Find Help
Project Design Challenge #1: Dean Kamen & Development of the Slingshot
Project Design Challenge #2: Solving the Plastic Microfiber Problem
Introduce Yourself!
Innovation and Corporate Strategy
Module 2 Introduction
All About Strategy
Mission, Vision, and Values Statements
The Business Strategy
Porter's 5 Forces Framework
The Business Model Canvas I
The Business Model Canvas II
Product Innovation
Types of Product Innovation
Corporate and Business Strategy
Product and Technology Innovation, Roadmaps and Portfolio Management
Module 3 Introduction
Product Innovation
Innovation and Business Success
Product & Technology Roadmaps
Product & Technology Roadmaps: An Example
The Portfolio Management Process
The Portfolio Management Process II
Managing Technology Development Projects - Cooper
Portfolio Management - Picking the Winners - Cooper & Edgett
Innovation Strategy - Cooper & Edgett
Innovation, Roadmaps and Portfolios
Identifying Product Opportunities
Module 4 Introduction
Opportunities — They are Everywhere I
Opportunities — They are Everywhere II
Opportunity and Innovation I
Developing a New Product
Opportunity and Innovation II
Your Project — An Overview of What is to Come
Read Before the Peer Review
Lesson Challenge: EV Discussion Forum
Project Design Challenge #3: Problem Statement
After The Video...
SDG Sketch
PD Processes, Teams and Culture
Module 5 Introduction
Product Development Processes I
Product Development Processes II
The Agile-Sprint Product Development Process
The Agile Stage-Gate Product Development Process
Building High-Performance Product Development Teams I
Building High-Performance Product Development Teams II
Creating a Culture of Innovation
Case Study in Corporate Innovation
Design Processes - Dubberly
Agile-Stage Gate: New Idea to Launch - Cooper & Summer
Diversity Wins: How Inclusion Matters - McKinsey
NPD Processes, Teams and Culture
Strategic Product Development at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?
Strategic Product Development