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Strategic Sales Management Final Project 

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Strategic Sales Management Final Project
 at 
Coursera 
Overview

Duration

7 hours

Start from

Start Now

Total fee

Free

Mode of learning

Online

Difficulty level

Intermediate

Official Website

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Credential

Certificate

Strategic Sales Management Final Project
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Course 5 of 5 in the Strategic Sales Management Specialization
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Intermediate Level
  • Approx. 7 hours to complete
  • English Subtitles: French, Portuguese (European), Russian, English, Spanish
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Details Icon

Strategic Sales Management Final Project
 at 
Coursera 
Course details

More about this course
  • Welcome to Course 5 ? Strategic Sales Management Final Project.
  • In this course, you?ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and practiced through the four previous courses.
  • A business case provides the business context to serve as the reference to support your analyses regarding strategy, marketing, and sales integration. The case is adapted from a real-life experience. Having developed these analyses, you will follow the project instructions that lead you to the application of the concepts you have learned so far, and proceed to the sales planning processes to support the development of a sales guidelines, which will support the sales planning process in a later moment.
  • The primary learning outcome of this course is to master concepts application to create sales guidelines, based on a structured analysis of a business case. The sales guidelines serve as the background of a sales plan structure, and they also connect the sales planning process to the strategy, at the same time that supports the development of a sales plan at a later moment.
  • Whereas the sales plan structure may not be a detailed sales plan, it will provide all the aspects necessary to develop the sales plan later.
  • The project will be peer-reviewed, and the instructions to develop it also bring the rubrics to develop the review.
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Strategic Sales Management Final Project
 at 
Coursera 
Curriculum

Module 1 - Strategy & Sales

Video 1 - Course 5 Opening Session

Video 2 - Opening Session

Video 3 - Assignment Overview

Video 4 - Closing Module 1 - Strategy & Sales

Final project assignment - General Instructions P1

Business Case - Printing and Graphics

Case - Supplement B

Check your learning on the topics

Module 2 - Effective Sales Planning Through Strategic Analysis

Video 1 - Assignment Overview

Video 2 - Closing session - Module 2

Business Case - Printing and Graphics

Case - Supplement B

Instructions for peer-reviewed assignment - Gap Analysis

Module 3 - Sales Models, frameworks, and Marketing Alignment

Video 1 - Assignment Overview

Video 2 - Closing Session - Module 3

Final Project - General instructions Part 2

Case - Supplement C

Check your learning doing this quiz

Module 4 - Strategic Sales into Corporate Strategy

Video 1 - Assignment Overview

Video 2 - Strategic Sales Management Specialization - Closing Video

Video 1 - Closing Video

Business case - Printing and graphics

Case - Supplement C

Instructions for Course 5

Module 2 Peer-reviewed assignment - Gap Analysis

Strategic Sales Management Final Project
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Strategic Sales Management Final Project
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