Strategic Self-Marketing and Personal Branding
- Offered byCoursera
Strategic Self-Marketing and Personal Branding at Coursera Overview
Duration | 11 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Strategic Self-Marketing and Personal Branding at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 4 in the Career Brand Management Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level
- Approx. 11 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Strategic Self-Marketing and Personal Branding at Coursera Course details
- In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:
- - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing;
- - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan;
- - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding;
- - Create personal branding statements, and integrate social networking into your career branding;
- - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills;
- - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").
Strategic Self-Marketing and Personal Branding at Coursera Curriculum
Marketing and Branding The Skilled Self
Welcome to Strategic Self-Marketing and Personal Branding: How career branding works
Career Branding: An interview with Roz Rufer
The Skilled Self as a Product
CDL Self-coaching tools (pdf attached)
Using the Showcaser exercise (pdf attached)
Marketing the Skilled Self
The Skilled Self as a Service
The Skilled Self as a Brand
CDL Career Brand Equity Builder (documents attached)
CDL Using the Career Brand Equity Builder Exercise
Editing your public profile on LinkedIn
How this course works
Optional reading
Course developers and contributors
Reuse of content
Week 1 Practice quiz 1
Week 1 Practice quiz 2
What have we learned in Week 1?
Self-Marketing Strategies and Tactics
Introduction to Week 2
Positioning strategies
Distribution strategies
Contact strategies
Public relations strategies
Advertising strategies
Exercise: Your self-marketing plan
Leadership skills: An interview with Darryl Leggieri
Decision making skills: An interview with Darryl Leggieri
What have we learned in Week 2?
Week 2 Practice quiz 1
Week 2 Practice quiz 2
What have we learned in Week 2?
Personal Branding Strategies and Tactics
Introduction to Week 3
The importance of reflection
Human brand
Personal branding
Brand management and impression management
Trait affective presence
Interview as performance
Exercise: Your exclamation point - Personal branding 101 (pdf attached)
What have we learned in Week 3?
What does literature say about personal branding?
Week 3 Practice quiz 1
Week 3 Practice quiz 2
What have we learned in Week 3?
Course Review
What we have learned in this course
End-of-the-course survey
What have we learned in the course?
Strategic Self-Marketing and Personal Branding at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?
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