UCI - Strategies for Converting and Retaining Customers Online
- Offered byCoursera
Strategies for Converting and Retaining Customers Online at Coursera Overview
Duration | 11 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Strategies for Converting and Retaining Customers Online at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 3 in the E-Marketing Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level No prior experience is required, however some familiarity with basic marketing concepts is helpful.
- Approx. 11 hours to complete
- English Subtitles: English
Strategies for Converting and Retaining Customers Online at Coursera Course details
- Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
- You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan.
- Our learning goals for this course are to:
- - Explore how to leverage keywords and search engine marketing in your ad campaigns
- - Develop a sample pay per click (PPC) ad campaign that aligns with your marketing goals
- - Analyze a landing page and identify successful and unsuccessful elements
- - Recognize how to apply calls-to-action to increase customer conversion
- - Identify tactics of customer conversion and retention to add to your digital marketing plan
Strategies for Converting and Retaining Customers Online at Coursera Curriculum
Introduction to Search Engine Marketing
Search Engine Marketing
Search Engine Marketing
Supplemental Resources
Keywords
Module 1 Knowledge Check
Pay-Per-Click (PPC) and Search Engine Optimization (SEO)
Pay-Per-Click (PPC)
Supplemental Resources
Search Engine Metrics
Module 2 Knowledge Check
Landing Pages
Microsites and Landing Pages
Introduction to Landing Pages
Supplemental Resources
Ad Rank, Ad Copy, and How to Optimize Your Ads
Developing Your SEM Strategy
Module 3 Knowledge Check
Conversion and Retention
Building Customer Loyalty
Microsites and Calls to Action
Supplemental Resources
The Simplified Sales Process
Enhancement Features and Personalization
Retention Tactics
Module 4 Knowledge Check
Strategies for Converting and Retaining Customers Online at Coursera Admission Process
Important Dates
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