Strategy and Sustainability
- Offered byCoursera
Strategy and Sustainability at Coursera Overview
Duration | 16 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Strategy and Sustainability at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 16 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
Strategy and Sustainability at Coursera Course details
- Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet. Business is measured in months and quarters. Sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish one percenters. To some executives, all activists are irresponsible, unyielding extremists.
- And yet engaging with the issue isn?t optional ? all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices.
- This Strategy and Sustainability course based on Rosenberg's recently published book by Palgrave (http://www.palgrave.com/la/book/9781137501738) that encourages learners to filter out the noise and make those choices in a hard-nosed and clear-eyed way. Prof. Rosenberg?s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which senior management might engage with the topic, not (just) to save the planet but to fulfill their short, medium and long-term responsibilities to shareholders and other stakeholders.
- This course promises to be both engaging and thought-provoking, aimed at anyone who wishes to gain a deeper understanding of a subject that is no longer perceived as a choice but a necessity for future managers and business leaders alike.
Strategy and Sustainability at Coursera Curriculum
Course Overview & Week 1: Business & the Environment
Welcome to the Course
1. Course Introduction
2. Governance & Sustainability
3. Six Differences
4. The Last 60 Years
5. How Business Has Responded
6. Session Summary: It's Not About Right and Wrong!
About This Course
Course Syllabus
Required Reading Week 1: "A Strategic Approach to Sustainability"
Optional Reading: Strategy & Sustainability
Quiz 1 Solutions
Week 1
Week 2 - Strategic Issues
1. Five Strategic Issues
2. Catastrophic Risks
3. License to Operate
4. Consumer Response
5. Technological Innovation
6. Globalization
Ted Talk: Elon Musk and the mind behind Tesla
Quiz 2 Solutions
Week 2
Week 3 - Strategic Options
1. Sensibility and Compliance
2. Take the Low Road & Break the Law
3. Wait and See
4. Show and Tell
5. Pay for Principle
6. Think Ahead
Learning Objectives
Ted Talk, "Ray Anderson: The business logic of sustainability"
Quiz 3 Solutions
Week 3
Week 4 - Environmental Interest Groups
1. Introduction: The Sierra Club and Four Types of Environmentalists
2. Conservationists
3. Activists
4. Localists
5. Advocates
6. Non-Market Strategy
Ted Talk, "Global priorities bigger than climate change"
Quiz 4 Solutions
Week 4
Week 5 - Differences Across Industries and Around the World
1. Introduction: Differences Across Industries and Regions
2. Automotive and Oil & Gas
3. Consumer Goods & Consumer Electronics
4. The United States & Europe
5. China & India
6. Africa
Ted Talk, "Ngozi Okonjo-Iweala: How Africa can keep rising"
Quiz 5 Solution
Week 5
Week 6 - How to develop a sustainability strategy
1. Introduction: Framework
2. Do the Math!
3. The Past, the Present and the Future
4. The Role of the Board
5. Crafting the Plan
6. Summary
Required Reading, "Using Scenarios to Plan for Tomorrow"
Quiz 6 Solutions
Week 6
Strategy and Sustainability at Coursera Admission Process
Important Dates
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