Strategy Formulation
4.5 /5- Offered byCoursera
Strategy Formulation at Coursera Overview
Duration | 16 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Strategy Formulation at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 4 in the Strategic Management and Innovation Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 16 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Romanian
Strategy Formulation at Coursera Course details
- The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
- At the end of the course, you will be able to:
- - Identify why a strong strategy is essential for the future business success
- - Formulate a business strategy that suits the needs and visions of your organization
- - Explain why managers too often formulate sub-optimal strategies
- - Extrapolate measures to optimize current business strategies
- Workload: 2-4 hours per week.
Strategy Formulation at Coursera Curriculum
Introducing strategy formulation
Course introduction
Defining business strategy
Competitive advantage
Discussion forum
Strategy plans
Strategy formulation
Industry analysis
Vestas and the wind turbine industry
Business environment
Competition from substitutes
Threat of entry
Rivalry between established competitors
Bargaining power of buyers
Bargaining power of suppliers
Vestas Wind Turbines
Aviation trends
The cost of energy
The case of Suzlon
The threat from China?
The vulnerability of the wind turbine industry
The supplier's fault?
Attractiveness of the industry
Aviation trends
Industry attractiveness
Industry analysis
Resources and capabilities
ECCO and the production of shoes
The relationship between resources and competitive advantage
Firm resources
Organizational capabilities
Sustaining competitive advantage through resources and capabilities
ECCO's leather tanneries
The resource based view
Microsoft buying skype
What would FC Barcelona be without Messi?
How firms view organizational capabilities?
VRIO framework
ECCO's leather production
Microsoft and Skype
Lionel Messi
Time for reflection
Resources and capabilities
Global strategies and the multinational corporation
Carlsberg in China
Defining the multinational enterprise
Motives for internationalization
Integration-responsiveness approach to global strategies
Reflections of a CEO
Definitional problems?
East India Company and Google
The balance act between local and global forces
Doing business in China
East India Company and Google
The case of the global beer industry
Global strategies and the multinational corporation
Strategic decision making
LEGO?s outsourcing journey
Homo economicus and bounded rationality
Cognitive limitations
Strategy as forecasting
Hidden costs
LEGO production
Bad business decisions
Cognitive biases
The Mozart of Chess
Strategy as forecasting
The hidden costs of offshore outsourcing
LEGO
Decision making
Dealing with the hidden costs
Strategic decision-making
Formulating a Strategy in a 21st Century Creative Company
Story of e-Types
e-Type business
Story of e-Types - part II
e-Types dilemma
Assignment information
Video info
A strategic dilemma
Strategy Formulation at Coursera Admission Process
Important Dates
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