Emory University - Survey analysis to Gain Marketing Insights
- Offered byCoursera
Survey analysis to Gain Marketing Insights at Coursera Overview
Duration | 5 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Survey analysis to Gain Marketing Insights at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 4 of 6 in the Foundations of Marketing Analytics Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 5 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Survey analysis to Gain Marketing Insights at Coursera Course details
- How do consumers see your brand relative to your competitors? How should a new product be positioned when it?s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers. In Analytic Methods for Survey Data, learners will become familiar with established statistical methods for converting survey responses to insights that can support marketing decisions. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling. These techniques are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course.
- Note: This course would require using XL Stat, an Excel Add-on that students would need to purchase. XL Stat offers a 30-day free trial, so students could complete this course without incurring additional expense.
Survey analysis to Gain Marketing Insights at Coursera Curriculum
Introduction to Factor Analysis
Using Factor Analysis to Identify Underlying Constructs - Part 1
Using Factor Analysis to Identify Underlying Constructs - Part 2
Collecting and Reporting Survey Results
The Sharing Economy
Module 1 "Walk-through"
Module 1 Quiz
Implementing Factor Analysis
Using Factor Analysis to Identify Underlying Constructs - Part 3
Using Factor Analysis to Identify Underlying Constructs - Part 4
Using Factor Analysis to Identify Underlying Constructs - Part 5
Module 2 "Walk-through"
Practice Quiz - Module 2
Module 2 Quiz
Customer Segmentation
Customer Segmentation - Part 1
Customer Segmentation - Part 2
Customer Segmentation - Part 3
In Retail, Profiling for Profit
Delta Changes SkyMiles to Require Minimum Spend
Starbucks in changing its rewards program, and people are not happy about it
Module 3 "Walk-through"
Practice Quiz - Module 3
Module 3
Perceptual Maps
Building Perceptual Maps - Part 1
Building Perceptual Maps - Part 2
A Better Way to Map Brand Strategy:
Five Steps to Change the Perception of Your Brand
Survey analysis to Gain Marketing Insights at Coursera Admission Process
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