University of Rochester - Technology Commercialization, Part 1: Setting up your Idea Filtering System
- Offered byCoursera
Technology Commercialization, Part 1: Setting up your Idea Filtering System at Coursera Overview
Duration | 8 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Technology Commercialization, Part 1: Setting up your Idea Filtering System at Coursera Highlights
- 20% started a new career after completing these courses.
- 33% got a tangible career benefit from this course.
- 50% got a pay increase or promotion.
- Earn a shareable certificate upon completion.
Technology Commercialization, Part 1: Setting up your Idea Filtering System at Coursera Course details
- New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (?Why are you doing this??) and a customized Idea Filter (?Are you working on the right priorities??)?2 simple tools that steer concept-stage commercialization to success.
Technology Commercialization, Part 1: Setting up your Idea Filtering System at Coursera Curriculum
Week 1 - Case for Action
Intro to the Course
Welcome to the Revolution
Interview with Rob Clark, Senior Vice President for Research and Dean of Engineering & Applied Sciences
Interview with Duncan Moore, Vice Provost for Entrepreneurship
Innovation Creed Books
Dimensions around Innovation: Setting, Scope, Change
Dimensions around Innovation: Technology
Dimensions around Innovation: Integration
Dimensions around Innovation: Reach
Personal Drivers: Your Innovation Creed
Team Creed
Instructions for Week #1 Assignment
The TEAM Program
Exam for Week 1
Innovation Creed Assignment
Week 2 - Why so hard?
Top Challenges That Stunt Commercialization: #1 -?#2
Top Challenges That Stunt Commercialization: #3 -? #7
Top Challenges That Stunt Commercialization: #8 -? #16
Questions That Uncover These Challenges
Interview with Andrew Ainslie, Dean of the Simon Graduate School of Business
Interview with Bill Anderson, Vice President of Business Development at Excelsior Medical
Exam for Week 2
Week 3 - Customizing Your Filter
Intro to Week #3
Perfect Answers to the World?s Perfect Idea
Customizing YOUR Idea Filter: Add a Factor, Tweak the Wording, Assign Weights
Customizing YOUR Idea Filter: Calibrate the Rating Scale, Determine Hurdles
Test the Filter
Idea Filter Books
Medical Devices
Week 3 Assignment Part 1
Idea Filter for Radical Invention
Week 3 Assignment Part 2
Idea Filter Assignment
Week 4 - Discussing Filters from Different Creeds
Intro to Week #4
Life-Style Vs Investable/Scalable Innovation
Social Entrepreneurship
Radical vs Incremental Innovation
Using the Filter: Green Crayon Filtering
Hypothetical Idea Being Scored
Using the Filter to Rate a Collection of Ideas
David Chauncey: Introduction & Filter Set Up
David Chauncey: Corporate Business Development
David Chauncey: Rendering the Possibilities
David Chauncey: Sales Calls and the Back of an Envelope
Closing Message
Exam for Week 4
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Student Forum
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ManagementEntrepreneurshipEntrepreneurship and Start-upsTechnology Commercialization, Part 1: Setting up your Idea Filtering System