UIUC - Technology Strategy: Creative Destruction
- Offered byCoursera
Technology Strategy: Creative Destruction at Coursera Overview
Duration | 12 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Technology Strategy: Creative Destruction at Coursera Highlights
- Flexible deadlines in accordance to your schedule.
- Earn a Certificate upon completion
Technology Strategy: Creative Destruction at Coursera Course details
- This course explains how technological innovation affects the competitive dynamics of markets, and how managers and entrepreneurs alike can strategically manage these dynamics to maximize the likelihood of success.
- Drawing on many years of research, this course teaches various tools, concepts, and analytical frameworks that help to characterize and analyze strategic problems arising from innovation and technological change. It also offers appropriate strategic responses that managers and entrepreneurs can implement to achieve market leadership for their companies. In a nutshell, this course seeks to help managers and entrepreneurs navigate through the paths of creative destruction (a term coined by the famous economist Joseph Schumpeter) unleashed by technological innovation.
Technology Strategy: Creative Destruction at Coursera Curriculum
MODULE 1: LIFE CYCLES OF INNOVATION
About Professor Deepak Somaya
Lifecycles of Innovation Module Introduction
Innovation Adoption Lifecycle
Product Lifecycle
Technology S-Curves
Industry Lifecycle
Types of Innovations
Implications for Innovators
Application Corner: Evolution of the PC Industry
S-Curves and Disruption
Lifecycles of Innovation Module Conclusion
Syllabus
About the Discussion Forums
Lifecycles of Innovation Module Overview
Lifecycles of Innovation Module Readings
Orientation Quiz
Lifecycles of Innovation Module Quiz
MODULE 2: TECHNOLOGICAL DISRUPTION
Technological Disruption Module Introduction
Demand-Side Disruption
Application Corner: Demand-Side Disruption
Supply-Side Disruption: Shifting Architectures
Supply-Side Disruption: Mental Models
Creating a Disruptive Innovation
Disruption Challenges and Solutions
Technological Disruption Module Conclusion
Technological Disruption Module Overview
Technological Disruption Module Readings
Technological Disruption Module Quiz
MODULE 3: BUSINESS MODEL INNOVATION
Business Model Innovation Module Introduction
Importance of Business Model Innovation
The V.A.R.S Framework, Part 1
The V.A.R.S Framework, Part 2
Executive Expertise: Business Models
Application Corner (VARS): Minute Clinic and Ikea
Disruption by New Business Models
Application Corner: Business Model Disruption
Application Corner: Newspaper Industry
Business Model Innovation Module Conclusion
Uber: Case Study Introduction
Business Model Innovation Module Overview
Business Model Innovation Module Readings
Uber Case Handout
Business Model Innovation Module Quiz
MODULE 4: STANDARDS AND PLATFORMS
Standards and Platforms Module Introduction
Strategic Logic of Platforms
Network Effects
Multisided Platforms
Digital Platforms and Long-tail, Crowdsourcing, and Bundling
Application Corner: Open Table
Standards and Platforms Module Conclusion
Gies Online Programs
Standards and Platforms Module Overview
Standards and Platforms Module Readings
Congratulations
Get Your Course Certificate
Standards and Platform Module Quiz
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