The Business of Beauty: Introduction to the Beauty Industry
- Offered byFutureLearn
The Business of Beauty: Introduction to the Beauty Industry at FutureLearn Overview
The Business of Beauty: Introduction to the Beauty Industry
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
The Business of Beauty: Introduction to the Beauty Industry at FutureLearn Highlights
The Business of Beauty: Introduction to the Beauty Industry
at FutureLearn
- Duration 3 weeks
- Weekly study 3 hours
- 100% online Learn at your own pace
The Business of Beauty: Introduction to the Beauty Industry at FutureLearn Course details
The Business of Beauty: Introduction to the Beauty Industry
at FutureLearn
Skills you will learn
More about this course
- On this three-week course, you'll be guided by industry specialists from Conde Nast College and teams at Glamour and Vogue to understand how the beauty industry operates.
- You'll consider the recent growth of the beauty industry and the steps brands must take to stand out and respond to evolving consumer demands.
- You'll also have the opportunity to apply your new knowledge to develop your own ideas and produce creative pieces, as well as predict what beauty might look like in 2025.
- Exploring technological advancement, consumer behaviour, and socio-cultural developments, you'll learn how the beauty industry evolves and adapts to global trends.
- You'll also discover how beauty brands use forecasting insights to plan and prepare for these changes. With this knowledge, you'll reflect on the value of the beauty sector to the wider fashion industry.
- As the beauty industry changes, the way beauty products are marketed must also adapt. Digital media, social network platforms, and the rise of the influencer have impacted the ways beauty brands can most effectively communicate new products to customers.
- You'll be introduced to the key considerations when marketing and communicating beauty products in the media, and evaluate the main methods used by beauty brands today.
- By the end of the course, you'll have a solid understanding of how the beauty industry operates and evolves.
The Business of Beauty: Introduction to the Beauty Industry at FutureLearn Curriculum
The Business of Beauty: Introduction to the Beauty Industry
at FutureLearn
Introduction to the Beauty Industry
Welcome to Week 1: Getting to know the course and each other
Understanding the Beauty Industry
Key Challenges Facing the Beauty Industry
Case Study: Glossier's Digital Marketing Strategy
What You've Learnt So Far
Marketing & Communication of Beauty Brands
Welcome to Week 2: Marketing & Communication Strategies
Introduction to Marketing in the Beauty Industry
Still Life Photoshoot
Evolution of Beauty Campaigns
Reflection on Beauty Marketing
Beauty Trends & The Future
Welcome to Week 3: Beauty Trends & the Value of the Sector
Overview of the Biggest Trends
Final Creative Task
Reflection on Beauty Trends
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