The Business of Product Management II
- Offered byCoursera
The Business of Product Management II at Coursera Overview
Duration | 14 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
The Business of Product Management II at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 4 in the Real-World Product Management Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 14 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
The Business of Product Management II at Coursera Course details
- Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
- Featuring NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product; VERONICA PINCHIN, Director of Product Management, Sidewalk Labs; KATE ZHANG, Product Manager, Instagram; and BARKHA SAXENA, Chief Data Officer, Poshmark.
The Business of Product Management II at Coursera Curriculum
Invent and Simplify
Nancy Rates Product Visions
Thank You!
Nancy Ranks Roadmaps
Nancy Rates More Product Roadmaps
Reading Public Roadmaps and Symbols
Parting Thought
Veronica Pinchin 1 How to Lead a Product Organization
Veronica Pinchin 2 Product Vision vs. Product Roadmap
Veronica Pinchin 3 How Product Roadmaps Evolve
Veronica Pinchin 4 Managing Demands to Change Your Roadmap
Why Giants Fall
How PMs Execute OODA Loops
Attack Your Backlog with Velocity
Track Your Velocity Over Time
Parting Thought
Envision This
Navigate a Product Roadmap
Observe. Orient. Decide. Answer.
Learn and Be Curious
KPIs in Theory and Practice
Google-style OKRs
Facebook-style North Stars
Kate Zhang 1 Effective Analytics
Kate Zhang 2 How to Work with KPIs Part 1
Kate Zhang 3 How to Work with KPIs Part 2
Experiment Elements 1-5
Experiment Elements 6-7
Famous A/B Tests
Net Promoter Score (NPS)
NPS-Based Product Strategy
CSAT and CES
Parting Thought
Barkha Saxena 1 How PMs Lead Data Scientists
Barkha Saxena 2 How to Run Experiments
Barkha Saxena 3 Eurika Moments
Review Microsoft & Google KPIs
Nancy's Picks for Statistical Calculators
PM the Key Performance of These Indicators
Lies, More Lies, and Statistics
NPS® is a Registered Trademark of Bain & Co.
Deliver Results
Introduction to Retention
Addicting Your Customers 1
Addicting Your Customers 2
Addicting Your Customers 3
Loyalty & Churn
Monetizing the Customer Journey
Advanced Pricing Techniques 1
Advanced Pricing Techniques 2
Price Vocabularies
Understand Your Financials
Value Your Business
How People Manipulate Financials
Reflect & Review
Congratulations!
Please Review Our Course & Specialization
PM H&M's Operations in 74 Countries
Customers Vote with Their Wallets
Are Microsoft's Financials All That Different from a Dating App's?
The Business of Product Management II at Coursera Admission Process
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The Business of Product Management II