Northwestern University - The Business of Social
5.0 /5- Offered byCoursera
The Business of Social at Coursera Overview
Duration | 6 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
The Business of Social at Coursera Highlights
- 38% started a new career after completing these courses.
- Earn a shareable certificate upon completion.
- Flexible deadlines according to your schedule.
The Business of Social at Coursera Course details
- In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company?s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company?s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.
- Additional MOOC 5 faculty include:
- * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern)
- * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern)
- * Seth Redmore (CMO, Lexalytics, Inc.)
- * Jeff Davidoff (CMO, Donuts.Domains)
- * Matt Krull (Business Unit Executive, IBM Security)
- * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)
The Business of Social at Coursera Curriculum
Legal Considerations
Understanding Data Protection
Security, Privacy, and Governance Pt. 1
Security, Privacy, and Governance Pt. 2
Welcome to MOOC 5!
Meet Your Instructors
Grading and Logistics
Social Marketing Toolkits
Course Bookstore
A Note on the Frequency of Capstone Offerings
Special Toolkits for Paid/Financial Aid Learners
Quiz 1
Metrics
Managing Social Programs
Identifying Social Successes
A New Model for Marketers
Measuring Engagement
Finding Relevant Performance Metrics
Performance Funnels and KPIs
Marketing in a Pandemic World
Free Social Marketing Toolkit
Quiz 2
Performance
Developing Your Budget
Justification Metrics
Calculating Performance Metrics
Creating a Pilot Program
Toolkit Pt. 2: Budget & Justification Examples
Final Thoughts and Assignment
Assessing Your Performance
Management
Program Testing
Program Management
Learn More with Medill IMC
Assessing Your Performance
Download the Lecture Video Slides
What Comes Next?
Quiz 3
The Business of Social at Coursera Admission Process
Important Dates
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