University of Maryland - The Cycle: Management of Successful Arts and Cultural Organizations
- Offered byCoursera
The Cycle: Management of Successful Arts and Cultural Organizations at Coursera Overview
Duration | 12 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
The Cycle: Management of Successful Arts and Cultural Organizations at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 12 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
The Cycle: Management of Successful Arts and Cultural Organizations at Coursera Course details
- What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence.
- The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos.
- By taking this course, you will learn:
- ? the importance of bold, exciting, and mission-driven programming in an organization;
- ? how long-term artistic planning can help an organization produce this work;
- ? how an organization can aggressively market that programming and the institution behind it to develop a family of supporters - including ticket buyers, board members, donors, trustees and volunteers;
- ? how an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and
- ? how an organization can reinvest that income into increasingly ambitious programming year after year.
- All course material is available upon enrollment for self-paced learners. New scheduled sessions begin each month.
- For more information about the DeVos Institute's work, visit www.DeVosInstitute.umd.edu.
The Cycle: Management of Successful Arts and Cultural Organizations at Coursera Curriculum
Introduction to the Cycle
Watch: Welcome to the Course!
Watch: Introduction to the Cycle Part 1 - Two Challenges Facing the Arts
Watch: Introduction to the Cycle Part 2 - What makes a healthy organization?
Watch: Introduction to the Cycle Part 3 - Example from the Alvin Ailey American Dance Theater
Watch: Introduction to the Cycle Part 4 - Family and Conclusion
Watch: Frequently Asked Questions: The Cycle
Watch: Case Study: Introduction to the Cycle with Dance Place (Washington, DC)
Watch: Case Study: Introduction to the Cycle: MACLA/Movimiento de Arte y Cultura Latino Americana (San Jose, California)
Watch: Case Study: Introduction to the Cycle at Pregones (New York, New York)
Watch: Case Study: Introduction to the Cycle with Mexican Center for Music and Sonic Arts (Morelia, Mexico)
Watch: Case Study: Introduction to the Cycle with Anna Lindh Foundation (Alexandria, Egypt)
Watch: Case Study: Introduction to the Cycle with the Estonian Philharmonic Chamber Choir (Tallinn, Estonia)
Watch: Case Study: Introduction to the Cycle with AS220 (Providence, Rhode Island)
Watch: Review of The Cycle and Preparing for Next Week
Meet Your Instructors
Activity: Introductory Questionnaire
Recommended Reading: The Cycle: Introduction (Pages 1-5)
Review: The Cycle and Annotated Cycle
Optional Activity for Students or Learners Not Affiliated with an Organization
Read: The Cycle: Executive Summary
Read: Selected Blog Posts: Introduction to the Cycle
Introduction to the Cycle
Long-Term Artistic Planning
Watch: Introduction to Long-Term Artistic Planning
Watch: Benefits of Long-Term Artistic Planning
Watch: Implementing Long-Term Artistic Planning
Watch: Frequently Asked Questions: Long-Term Artistic Planning
Watch: Case Study: Long-Term Artistic Planning at Dance Place (Washington, DC)
Watch: Case Study: Long-Term Artistic Planning at Penumbra Theatre (Saint Paul, Minnesota, USA)
Watch: Case Study: Long-Term Artistic Planning at Cornerstone Theater Company (Los Angeles, California)
Watch: Case Study: Long-Term Artistic Planning at Is Sanat Concert Hall (Istanbul, Turkey)
Watch: Case Study: Long-Term Artistic Planning at Lush Productions (Karachi, Pakistan)
Watch: Review of Long-Term Artistic Planning and Preparing for Next Week
Recommended Reading: The Cycle: Chapter One (Pages 6-23)
Review: Example 5-Year Program Plan
Read: 10 Truths about Artistic Planning
Read: Selected Blog Posts: Long-Term Artistic Planning
Activity: 5-Year Program Plan
Long-Term Artistic Planning
Institutional Marketing
Watch: Introduction to Institutional Marketing Part 1
Watch: Introduction to Institutional Marketing Part 2
Watch: Introduction to Institutional Marketing Part 3
Watch: Introduction to Institutional Marketing Part 4
Watch: Frequently Asked Questions: Institutional Marketing
Watch: Case Study: Institutional Marketing at Dance Place (Washington, DC)
Watch: Case Study: Institutional Marketing at Nickelodeon (Columbia, South Carolina, United States)
Watch: Review of Institutional Marketing and Preparing for Next Week
Review: Example Institutional Marketing Calendar
Recommended Reading: The Cycle: Chapter Three (pages 47-78)
Read: 10 Truths About Institutional Marketing
Read: Selected Blog Posts: Institutional Marketing
Activity: 1-Year Institutional Marketing Calendar
Institutional Marketing
Programmatic Marketing
Watch: Programmatic Marketing Part 1: What are We Selling?
Watch: Programmatic Marketing Part 2: How Are We Selling It?
Watch: Programmatic Marketing Part 3: To Whom Are We Selling?
Watch: Programmatic Marketing Part 4: At What Price?
Watch: Programmatic Marketing Part 5: With Which Media?
Watch: Frequently Asked Questions: Programmatic Marketing
Watch: Case Study: Programmatic Marketing at Suzanne Dellal Center (Tel Aviv, Israel)
Watch: Case Study: Programmatic Marketing at Ciudad Cultural Konex (Buenos Aires, Argentina)
Watch: Review of Programmatic Marketing and Preparing for Next Week
Recommended Reading: The Cycle: Chapter Two (Pages 24-46)
Read: 10 Truths for Programmatic Marketing
Read: Selected Blog Posts: Programmatic Marketing
Activity: Marketing Summary for One Program or Event
Programmatic Marketing
Family and Boards
Watch: Introduction to Boards
Watch: Board Projects
Watch: Board Meetings
Watch: Board Culture Change
Watch: Frequently Asked Questions: The Family and Boards
Watch: Case Study: Board Engagement at Dance Place (Washington, DC)
Watch: Case Study: Board Engagement at MACLA (San Jose, California)
Watch: Case Study: Family at Bronx Documentary Center (New York, NY)
Watch: Case Study: Family at British Council (Belgrade, Serbia)
Watch: Case Study: Family at AGORA Arts & Culture (Alexandria, Egypt)
Watch: Review of Family and Boards and Preparing for Next Week
Read: Board Audit
Recommended Reading: The Cycle: Chapters 4 and 5 (Pages 79-103)
Read: Selected Blog Posts: Family and Boards
Activity: Board Audit
The Family and Boards
Fundraising and Course Summary
Watch: Introduction to Fundraising
Watch: Three Essential Fundraising Mechanisms
Watch: Frequently Asked Questions: Fundraising
Watch: Case Study: Fundraising at Dance Place (Washington, DC)
Watch: Case Study: Fundraising at British Council (Lagos, Nigeria)
Watch: Case Study: Fundraising at Compagnie Pal Frenak (Budapest, Hungary)
Watch: Case Study: Fundraising at Center for Asian American Media (San Francisco, California)
Watch: Review of Fundraising
Watch: Course Conclusion
Review: The Donor Development Cycle
Review: Three Essential Fundraising Mechanisms
Review: Example Membership Campaign - Alaska Native Heritage Center
Review: Annual Membership Campaign: CBSO
Review: Example Targeted Campaign
Recommended Reading: The Cycle: Chapter Six (Page 104-137)
Read: 10 Rules for Fundraising
Read: Selected Blog Posts: Fundraising
Optional Reading: Integration of Marketing and Fundraising Efforts at Abbey Theatre (Dublin, Ireland)
Activity: 1-Year Cultivation Calendar
Activity: Annual Membership, Major Donor Campaign, or Targeted Campaign
Read: Selected Blog Posts: Course Summary
Course Evaluation
Optional: Additional Reading
Fundraising
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