UIUC - The Digital Marketing Revolution
4.0 /5- Offered byCoursera
The Digital Marketing Revolution at Coursera Overview
Duration | 27 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
The Digital Marketing Revolution at Coursera Highlights
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 6 of 7 in the Digital Marketing Specialization
The Digital Marketing Revolution at Coursera Course details
- This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation.
- This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers.
- This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars.
- The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community.
The Digital Marketing Revolution at Coursera Curriculum
Course Overview and Digital Dominance
Course Introduction
Digital vs. Analog (Side 1)
Digital vs. Analog (Side 2)
Learn on Your Terms
Basic Concept: Domination
Vicarious Learning Activity: Typewriter
Lecture 1: Efficiency (Side 1)
Lecture 1: Efficiency (Side 2)
Case Study: U of I Credit Union
Lecture 2: Democracy (Side 1)
Lecture 2: Democracy (Side 2)
Exercise: Purchase Online
Research Insights: Donna Hoffman
Syllabus
Course Diagram
Glossary
Brand Descriptions
Readings, Videos, & Audio
Learn More About Flexible Learning Paths
Module 1 Overview
Module 1 Readings
Optional Resources for U of I Credit Union Case
Orientation Quiz
Digital Dominance Quiz
Analog Resistance
Basic Concept: Resistance
Vicarious Learning Activity: Adult Coloring Books
Lecture 1: Physicality (Side 1)
Lecture 1: Physicality (Side 2)
Case Study: Willard Airport
Lecture 2: Protection (Side 1)
Lecture 2: Protection (Side 2)
Exercise: Visit a Physical Store 1
Research Insights: Markus Giesler
Module 2 Overview
Module 2 Readings
Optional Resources for Willard Airport Case
Analog Resistance Quiz
Digital & Analog Synergy
Basic Concept: Synergy
Vicarious Learning Activity: Ink Hunter
Lecture 1: Glocal (Side 1)
Lecture 1: Glocal (Side 2)
Case Study: Amazon@Illinois
Lecture 2: TouchTech (Side 1)
Lecture 2: TouchTech (Side 2)
Exercise: Augmented Reality App
Research Insights: David Bell
Module 3 Overview
Module 3 Readings
Optional Resources for Amazon@Illinois
Digital & Analog Synergy Quiz
Analog Transformation
Basic Concept: Transformation
Vicarious Learning Activity: Thingiverse Customizer
Lecture 1: Embracing (Side 1)
Lecture 1: Embracing (Side 2)
Case Study: Illinois Athletics
Lecture 2: Distancing (Side 1)
Lecture 2: Distancing (Side 2)
Exercise: Visit a Physical Store 2
Research Insights: Wayne Hoyer
Course Wrap Up
Gies Online Programs
Module 4 Overview
Module 4 Readings
Optional Resources for Illini Athletics
Congratulations!
Analog Transformation Quiz
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