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Technical University of Munich - The Economics of Agro-Food Value Chains 

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The Economics of Agro-Food Value Chains
 at 
Coursera 
Overview

Duration

44 hours

Total fee

Free

Mode of learning

Online

Difficulty level

Intermediate

Official Website

Explore Free Course External Link Icon

Credential

Certificate

The Economics of Agro-Food Value Chains
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Intermediate Level
  • Approx. 44 hours to complete
  • English Subtitles: French, Portuguese (European), Russian, English, Spanish
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The Economics of Agro-Food Value Chains
 at 
Coursera 
Course details

Skills you will learn
RetailSustainabilityCSRData analysisQuality ManagementBranding
More about this course
  • Have a look at our trailer for a brief introduction to this course: https://youtu.be/GADAgxTHjgE
  • In this course, you learn how the agro-food value chain approaches the challenge of constantly improving its competitiveness by producing high quality food and products and also aiming to attain greater sustainability. Some of the topics of this course are:
  • ? The notion of quality for food and agricultural products and consumer value.
  • ? How to conduct market research in this field.
  • ? Labelling, branding and pricing strategies, as-well as innovation in the agro-food sector.
  • ? How sustainability can be used as a competitive advantage through corporate social responsibility.
  • ? The role and different types of industrial standards.
  • ? The different forms of coordination in the chain, in particular with regard to the retailing and distribution sector.
  • This course is taught by a group of international experts from Universities in Italy, Germany, Ireland, Scotland and the Netherlands. Each of them will give you insights into a specific topic related to food quality and the organization of the agro-food value chains.
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The Economics of Agro-Food Value Chains
 at 
Coursera 
Curriculum

Module 1: Introduction

Introduction

Challenges and Trends

Food Quality

The Food Value Chain

Lesson 1 - Introduction

Trend in Agro-Food Value Chain

Consumer Requirements

Distribution of Value

Part 1: Quality and Consumer Value

Part 2: Quality and Consumer Value

Part 3: Quality and Consumer Value

Part 1: Strategies for Value Creation

Part 2: Strategies for Value Creation

Part 1: Quality and Consumer Value

Part 2: Quality and Consumer Value

Part 3: Quality and Consumer Value

Part 1: Strategies for Value Creation

Part 2: Strategies for Value Creation

Module 3: Market Research

Part 1: Introduction to Market Research

Part 2: Introduction to Market Research

Data Types and Data Collection

Part 1: Data Analysis

Part 2: Data Analysis

Part 3: Data Analysis

Part 4: Data Analysis

Part 1: Introduction to Market Research

Part 2: Introduction to Market Research

Data Types and Data Collection

Part 1: Data Analysis

Part 2: Data Analysis

Part 3: Data Analysis

Part 4: Data Analysis

Part 1: Asymmetric Information and Market Failures

Part 2: Asymmetric Information and Market Failures

Part 3: Asymmetric Information and Market Failures

Part 4: Asymmetric Information and Market Failures

Product Attributes and their Classification

Part 1: Asymmetric Information and Market Failures

Part 2: Asymmetric Information and Market Failures

Part 3: Asymmetric Information and Market Failures

Part 4: Asymmetric Information and Market Failures

Product Attributes and their Classification

Module 5: Food Labeling

Part 1: Solving Market Failures

Part 2: Solving Market Failures

Part 1: Trust and Signaling

Part 2: Trust and Signalling

Part 1: Solving Market Failures

Part 2: Solving Market Failures

Part 1:Trust and Signaling

Part 2: Trust and Signalling

Basic pricing strategies

Psychological Pricing

Retailer pricing behaviour

Basic pricing strategies

Psychological Pricing

Retailer Pricing Behaviour with Implication to Farmers? Welfare

Consumer's purchasing process

Consumer characteristics

Segmentation, positioning, and brand personality

Consumer?s purchasing process

Consumer characteristics

Segmentation, positioning, and brand personality

Module 8: Geographical Indicators

Part 1: Geographical Indications (GI): concept, relevance and protection

Part 2: Geographical Indications (GI): concept, relevance and protection

GIs and market efficiency

Part 1: Geographical Indications (GI): concept, relevance and protection

Part 2: Geographical Indications (GI): concept, relevance and protection

GIs and market efficiency

Part 1: Definitions and Types of Innovation

Part 2: Definitions and Types of Innovation

Part 1: Models and Diffusion of Innovation

Part 2: Models and Diffusion of Innovation

Part 3: Models and Diffusion of Innovation

Part 1: Drivers and Barriers of Innovation

Part 2: Drivers and Barriers of Innovation

Part 1: Definitions and Types of Innovation

Part 2: Definitions and Types of Innovation

Part 1: Models and Diffusion of Innovation

Part 2: Models and Diffusion of Innovation

Part 3: Models and Diffusion of Innovation

Part 1: Drivers and Barriers of Innovation

Part 2: Drivers and Barriers of Innovation

Module 10: Corporate Social Responsibility in the Agro-Food Sector

Part 1: Definition of Corporate Social Responsibilities and the ?Corporate Social Performance Model?

Part 2: Definition of Corporate Social Responsibilities and the ?Corporate Social Performance Model?

Part 1: Corporate Social Responsibilities in the Agro-food Sector

Part 2: Corporate Social Responsibilities in the Agro-food Sector

Part 1: CSR Study - Coca-Cola

Part 2: CSR Study - Coca-Cola

Part 1: Definition of Corporate Social Responsibilities and the ?Corporate Social Performance Model?

Part 2: Definition of Corporate Social Responsibilities and the ?Corporate Social Performance Model?

Part 1: Corporate Social Responsibilities in the Agro-food Sector

Part 2: Corporate Social Responsibilities in the Agro-food Sector

Part 1: CSR Study - Coca-Cola

Part 2: CSR Study - Coca-Cola

Part 1: Introduction to Coordination

Part 2: Introduction to Coordination

Part 3: Introduction to Coordination

Part 1: Contracts and the Incentive Problem

Part 2: Contracts and the Incentive Problem

Part 3: Contracts and the Incentive Problem

Part 1: An Example

Part 2: An Example

Part 1: Introduction to Coordination

Part 2: Introduction to Coordination

Part 3: Introduction to Coordination

Part 1: Contracts and the Incentive Problem

Part 2: Contracts and the Incentive Problem

Part 3: Contracts and the Incentive Problem

Part 1: An Example

Part 2: An Example

Module 12: Coordination, Quality and Modern Retail

Part 1: Modern Retail

Part 2: Modern Retail

Part 3: Modern Retail

Part 1: Coordination in Modern Retail

Part 2: Coordination in Modern Retail

Part 3: Coordination in Modern Retail

Part 1: Modern Retail

Part 2: Modern Retail

Part 3: Modern Retail

Part 1: Coordination in Modern Retail

Part 2: Coordination in Modern Retail

Part 3: Coordination in Modern Retail

Vertical Coordination and Transaction Costs

Quality and Vertical Coordination

What are Standards?

Meta-standards and Meta-systems

Part 1: Examples of Food Quality Standards

Part 2: Examples of Food Quality Standards

Vertical Coordination and Transaction Costs

Quality and Vertical Coordination

What are Standards?

Meta-standards or Meta-systems

Part 1: Examples of Food Quality Standards

Part 2: Examples of Food Quality Standards

FINAL EXAM

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