The Good, Bad, and Ugly of Marketing - Jagdish Sheth
- Offered byCoursera
The Good, Bad, and Ugly of Marketing - Jagdish Sheth at Coursera Overview
Duration | 4 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
The Good, Bad, and Ugly of Marketing - Jagdish Sheth at Coursera Highlights
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Coursera Labs Includes hands on learning projects. Learn more about Coursera Labs External Link
- Course 4 of 4 in the The 4 A's of Marketing with Jagdish Sheth Specialization
- Beginner Level No experience required
- Approx. 4 hours to complete
- English Subtitles: English
The Good, Bad, and Ugly of Marketing - Jagdish Sheth at Coursera Course details
- This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from the customer. Therefore, it requires internal marketing, supplier marketing, community marketing, and investor marketing. This course also demonstrates that stakeholder marketing generates better financial performance for the marketer.
The Good, Bad, and Ugly of Marketing - Jagdish Sheth at Coursera Curriculum
The Good Marketing: How to Achieve It
Course Intro
The Good Marketing: How to Achieve It - 01
The Good Marketing: How to Achieve It - 02
The Good Marketing: How to Achieve It - 03
The Good Marketing: How to Achieve It - 04
The Good Marketing: How to Achieve It - 05
The Good Marketing: How to Achieve It - 06
The Good Marketing: How to Achieve It - 07
The Good Marketing: How to Achieve It - 08
The Good Marketing: How to Achieve It - 09
About This Course
About the Assignments
Discussion Forum Guidelines
About Peer Reviews
Module 1 Summative Quiz
Does Stakeholder Marketing Pay Off?
Does Stakeholder Marketing Pay Off? - 01
Does Stakeholder Marketing Pay Off? - 02
Does Stakeholder Marketing Pay Off? - 03
Does Stakeholder Marketing Pay Off? - 04
Does Stakeholder Marketing Pay Off? - 05
Does Stakeholder Marketing Pay Off? - 06
Does Stakeholder Marketing Pay Off? - 07
Does Stakeholder Marketing Pay Off? - 08
Does Stakeholder Marketing Pay Off? - 09
Does Stakeholder Marketing Pay Off? - 10
Does Stakeholder Marketing Pay Off? - 11
About Peer Reviews
Module 2 Summative Quiz
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Student Forum
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