Northwestern University - The Importance of Listening
- Offered byCoursera
The Importance of Listening at Coursera Overview
Duration | 9 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
The Importance of Listening at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 6 in the Social Media Marketing Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 9 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
The Importance of Listening at Coursera Course details
- In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.
- As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value).
- NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records.
- Additional MOOC 2 faculty include:
- * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access)
- * Seth Redmore (CMO, Lexalytics, Inc.)
- * Chris Gruber (Social Media Analytics Solution Architect, IBM)
- * Russell Beardall (Cloud Architect, IBM)
- * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern)
- * Tressie Lieberman (VP Digital Innovation, Taco Bell)
The Importance of Listening at Coursera Curriculum
Big Data
Moore's Law and the 3 Accelerations that changed business forever
Thomas Friedman on the 3 Accelerations [book link in resources]
Using Social Data
Social Data Flows from a Single Source
Data Extraction from Social Documents
Accuracy of Text Analysis
Data Extraction from Photos and Videos
Accessing and Using the IBM Cloud System [for free!]
Sign up for Lexalytics Semantria
Welcome to MOOC 2!
Meet Your Instructors
Grading and Logistics
Course Bookstore
Having Problems with IBM and Lexalytics?
Quiz 1
Big Information
Social Media Analytics Overview 2018
The Anatomy of a Tweet
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search
Free Keyword & Pay Per Click Analytics Tools 2020
Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes
Bonus - IBM Institute for Business Value - Free Resource for Technology Information
Social Monitoring
Salesforce Social Studio - formerly Radian6
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets
Social Marketing Toolkit Pt. 1c - Analyzing Content
The How-to Section
Change is constant! Please read before doing social analytics
Why do you need these free social analytics tools?
Quiz 2
Big Insights
Social Analytics
Transforming Data to Information
Using Free Ubersuggest to learn about your company, competitors & topics of interest
If you use the Chrome Browser, Ubersuggest is a great free add on
IBM Cloud - Assessing your Personality based on your Twitter activities - See Resources for Links to this System
Hootsuite Free is a Free Social Scheduler
Is.gd is a free link tracking tool
Now that you have identified influencers and hashtags, let's start using them!
IBM Cloud Visual Recognition System
IBM Cloud Tone Analyzer
2.14 Using Social Analytics to grow your professional follower base
Question for Discussion about your Twitter Personality Profile from IBM
IBM Cloud Celebrity Analyzer
Hearing Your Target Market through Social Tools
Getting Your Peer Review Assignment Reviewed
Quiz 3
Real-Time in Action
How Are Big Insights Being Used Today?
Engagement Strategies
Building Social Relationships
Taco Bell War Room
Crisis Management
Social Insights for Content Strategies
Download the Lecture Video Slides
What Comes Next?
Quiz 4
The Importance of Listening at Coursera Admission Process
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