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Michigan State University - The Search for Great Ideas: Harnessing creativity to empower innovation. 

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The Search for Great Ideas: Harnessing creativity to empower innovation.
 at 
Coursera 
Overview

Duration

7 hours

Total fee

Free

Mode of learning

Online

Official Website

Explore Free Course External Link Icon

Credential

Certificate

The Search for Great Ideas: Harnessing creativity to empower innovation.
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Course 2 of 6 in the How to Start Your Own Business Specialization
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Approx. 7 hours to complete
  • English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
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Details Icon

The Search for Great Ideas: Harnessing creativity to empower innovation.
 at 
Coursera 
Course details

More about this course
  • Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.
  • At the end of this course learners will be able to:
  • -build a resource inventory from which they can assess and create market opportunities;
  • -pursue market opportunities consistent with personal passions and capabilities; and
  • -triage potential ideas in terms of which have the greatest potential for commercial and personal success.

The Search for Great Ideas: Harnessing creativity to empower innovation.
 at 
Coursera 
Curriculum

Ideation: Tools for ideation.

Intro to Ideation

Are You Ready For Ideas?

The Power of Observation

The Power of Play

Ideation: Intro to Design Thinking Methodology

Design Thinking Methodology

Inspiration

Ideation

Implementation

Ideation: Intro to Customer Discovery

Intro to Customer Discovery

What is Customer Discovery?

Customer Discovery Plan

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The Search for Great Ideas: Harnessing creativity to empower innovation.
 at 
Coursera 

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