UEA - The Secret Power of Brands
- Offered byFutureLearn
The Secret Power of Brands at FutureLearn Overview
The Secret Power of Brands
at FutureLearn
Duration | 6 weeks |
Total fee | ₹11,044 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
The Secret Power of Brands at FutureLearn Highlights
The Secret Power of Brands
at FutureLearn
- Duration 6 weeks
- Weekly study 3 hours
- 100% online Learn at your own pace
The Secret Power of Brands at FutureLearn Course details
The Secret Power of Brands
at FutureLearn
Skills you will learn
More about this course
- Brands are the most potent commercial and cultural force on the planet. Think McDonald's, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.
- The University of East Anglia has teamed up with influential brand consultancy Wolff Olins to bring you this course, led by renowned consultant Robert Jones.
- You'll learn from practitioners at companies like Virgin and Google. You'll get a rich mixture of theory and practical tools as well as insights and methods from the converging worlds of technology, design and brand.
The Secret Power of Brands at FutureLearn Curriculum
The Secret Power of Brands
at FutureLearn
How brands work
Welcome on board
Defining brand
How brands make an impact
How brands are managed
The branding industry
The changing world of brand management
Managing multiple brands
How brands get defined
How brands begin
Brand projects
Defining a brand
How brands get designed
Great brand design
The four dimensions of brand design
The fluid processes that lead to great brand design
How brands drive organisations
Brand-led
The four quadrants
Brand, innovation and change
Where brands are going next
The future of brands
Your personal brand
The journey continues
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