Think Outside the Inbox: Email Marketing
- Offered byCoursera
Think Outside the Inbox: Email Marketing at Coursera Overview
Duration | 23 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Think Outside the Inbox: Email Marketing at Coursera Highlights
- Earn a Certificate upon completion
Think Outside the Inbox: Email Marketing at Coursera Course details
- This course will explore how to execute a successful email marketing campaign
- Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy
- Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty
- In this course, you'll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns
Think Outside the Inbox: Email Marketing at Coursera Curriculum
Introduction to think outside the inbox: email marketing
Introduction to Course 4
Welcome to week 1
What is email marketing?
Conduct PESTLE and SWOT audits
Set SMART goals
The do's and don'ts of email marketing
Wrap-up
Course 4 overview
Helpful resources to get started
Learn more about conducting PESTLE and SWOT audits
Create an email marketing strategy
Ethical email language
Glossary terms from week 1
Consider the email lists you?re subscribed to
Test your knowledge: PESTLE, SWOT, and setting SMART goals
Weekly challenge 1
Types of email marketing
Welcome to week 2
Types of email marketing: Acquisition emails
Types of email marketing: Welcome emails
Types of email marketing: Newsletters
Types of email marketing: Promotional emails
Types of email marketing: Retention emails
Wrap-up
Craft catchy newsletter copy
Activity Exemplar: Write subject lines and preview text
Create accessible emails
Spamming: When not to send emails
Glossary terms from week 2
Test your knowledge: Types of emails
Test your knowledge: Newsletters and promotional emails
Activity: Write subject lines and preview text
Test your knowledge: Retention emails
Weekly challenge 2
Useful tools for email marketing
Welcome to week 3
Build your mailing list
Segment your mailing list
Write effective emails
Helpful tools for effective email marketing
How to choose an email marketing tool
Mistakes in email marketing
Wrap-up
Segment lists using Constant Contact
Activity Exemplar: Segment an email list with Constant Contact
More tips on writing effective emails
Activity Exemplar: Write an effective retention email
Send emails in HubSpot
Send emails in Mailchimp
How to fix email marketing mistakes
Activity Exemplar: Write an apology email
Glossary terms from week 3
Activity: Segment an email list with Constant Contact
Activity: Write an effective retention email
Activity: Write an apology email
Test your knowledge: Email marketing tools and mistakes
Weekly challenge 3
Collect and analyze email campaign data
Welcome to week 4
Useful concepts in email marketing results
Common email marketing metrics
Common email marketing metrics: Part 2
Common email marketing metrics: Part 3
Create an email marketing report
Karan - Tips for presenting to stakeholders
Wrap-up
Use metrics in email marketing
Learn more about common email marketing metrics
Tips on presenting
Activity Exemplar: Present email marketing data to stakeholders
Glossary terms from week 4
Test your knowledge: Types of metrics
Activity: Present email marketing data to stakeholders
Test your knowledge: Present to stakeholders
Weekly challenge 4
Run your own email marketing campaign
Welcome to week 5
Set the scene for your email marketing campaign
Wrap-up
Course wrap-up
Prepare to complete an email marketing campaign
Activity Exemplar: Create SMART goals for an email campaign
Activity Exemplar: Segment an email list
How did segmentation go?
Activity Exemplar: Complete an email series
Revisiting presentations
Activity Exemplar: Create a presentation for stakeholders
Glossary terms from week 5
Course 4 glossary
Get started on Course 5
Activity: Create SMART goals for an email campaign
Activity: Segment an email list
Activity: Complete an email series
Activity: Analyze email campaign metrics
Activity: Create a presentation for stakeholders
Weekly challenge 5
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?