Centre for Online Education - TS-6: Tourism Marketing

Offered bySwayam

TS-6: Tourism Marketing
at
Swayam
Overview

Equip students with the necessary knowledge and skills to pursue careers in tourism marketing, working with travel agencies, destinations, or tourism service providers

Duration	16 weeks
Start from	Start Now
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

TS-6: Tourism Marketing
at
Swayam
Highlights

Earn a certificate from IGNOU
Learn from industry expert

TS-6: Tourism Marketing
at
Swayam
Course details

Skills you will learn

Marketing Research Digital marketing Marketing Marketing Communication Communication skills Forecasting

Who should do this course?

Tour operators, travel agents, and destination managers interested in promoting sustainable tourism practices that minimize environmental impact
Undergraduate and graduate students studying tourism, environmental studies, or related fields who want to learn about sustainable tourism practices

What are the course deliverables?

Gain a foundational understanding of core marketing principles, including market segmentation, target audience identification, marketing mix (product, price, place, promotion), and consumer behavior
Learn how to apply marketing strategies specifically to the tourism industry, considering the unique characteristics of tourism products and destinations
Develop skills to create engaging and effective marketing communication materials for tourism products and services (brochures, social media content, website copy)
Explore the various marketing channels used in tourism (online travel agencies, social media, travel brochures) and develop effective distribution strategies
Gain knowledge and skills to utilize digital marketing tools and platforms to reach target audiences and promote tourism offerings effectively

More about this course

Tourism is one of the fastest growing industries in the world and there is heavy competition among destinations and service providers to increase their market share
In such situations, it is necessary for all the players of the tourism industry to have a more professional marketing approach
The basic objective of this course is to provide learners with an understanding of marketing in general and tourism marketing in particular

TS-6: Tourism Marketing
at
Swayam
Curriculum

Week-1

Unit 1: Introduction to Tourism Marketing-Approaches, Relevance and Role

Unit 2: Market Segmentation

Week-2

Unit 3:Tourism Markets: International and Domestic

Unit 4: Marketing Research

Week-3

Unit 5: Competitive Analysis and Strategies

Unit 6: Forecasting for Tourism and its Products

Week-4

Unit 7: Role of Technology in Tourism Marketing

Unit 8: Role of Public Organisations

Week-5

Unit 9: Role of Local Bodies

Unit 10: Role of NGOs

Week-6

Unit 11: Socially Responsible

Unit 12: Social Marketing

Week-7

Unit 13: Product Designing

Unit 14: Pricing Strategies

Week-8

Unit 15: Promotion Strategies

Unit 16: Distribution Strategies

Week-9

Unit 17: The Fifth P: People, Process and Physical Evidence

Unit 18: Familiarization Tours

Week-10

Unit 19: Seasonal Marketing

Unit 20: Trade Fairs and Festivals

Week-11

Unit 21: Regions, Cities, Leisure Spots

Unit 22: Events, Activities, Individuals

Week-12

Unit 23: Shopping, Education and Culture

Unit 24: Marketing Local Foods

Week-13

Unit 25: Star Category Hotels

Unit 26: Alternative Accommodation

Week-14

Unit 27: Supplementary Accommodation

Unit 28: Linkages in the Trade

Week-15

Unit 29: Airlines Marketing

Unit 30: Tourist Transport Marketing

Week-16

Unit 31: Travel Agency Marketing

Unit 32: Tour Operators Marketing

TS-6: Tourism Marketing
at
Swayam
Faculty details

Dr. Tangjakhombi Akoijam

Dr. Tangjakhombi Akoijam was born and brought up in Imphal, Manipur. She did her graduation from Lady Keane College, Shillong and her Masters in Tourism Management from Jiwaji University, Gwalior. A UGC-NET-JRF awardee, she has contributed research papers in national and international conferences. She has worked as an Academic Consultant of Tourism Studies in the School of Social Sciences (SOSS), IGNOU before joining as a permanent faculty in the School of Tourism and Hospitality Services Management (SOTHSM), IGNOU in 2008. At present, she is coordinating the Master of Tourism and Travel Management (MTTM) programme of the University. Her area of interest is in Tourism Marketing, Educational and Academic Tourism, MICE, Tourism Resource Management and Tourism Policy.