Twitter, LinkedIn, and YouTube Marketing

Offered byCoursera

Twitter, LinkedIn, and YouTube Marketing
at
Coursera
Overview

Duration	12 hours
Start from	Start Now
Total fee	Free
Mode of learning	Online
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Twitter, LinkedIn, and YouTube Marketing
at
Coursera
Highlights

Shareable Certificate Earn a Certificate upon completion
100% online Start instantly and learn at your own schedule.
Course 4 of 4 in the Social Media Marketing in Practice Specialization
Flexible deadlines Reset deadlines in accordance to your schedule.
Beginner Level Recommended for anyone seeking to learn more or upskill in the disciplines of social media marketing, social commerce, and social media strategy
Approx. 12 hours to complete
English Subtitles: English

Twitter, LinkedIn, and YouTube Marketing
at
Coursera
Course details

Skills you will learn

Digital marketing Sales Advertising Twitter marketing Marketing Social media marketing Online Marketing Branding

More about this course

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time. LinkedIn is critical for B2B marketing, both for organic and paid social content distribution. If you want to better understand the ever-shifting landscape and challenges marketers face to grow and sustain brands on social, this course will help you do so.
You will learn the basic principles of advertising on Twitter, LinkedIn, and YouTube. After completing this course, you will be able to: -
? Apply best practices for publishing tweets and using hashtags on Twitter
? Manage and optimize the performance of Twitter advertising campaigns
? Build a company?s presence on LinkedIn
? Measure the performance of LinkedIn advertising campaigns
? Recognize the key role of social video and YouTube for online marketing
? Create engaging advertising campaigns to run on YouTube
This course also introduces the concepts of social selling and personal branding for B2B sales and marketing. It covers the differences between traditional and social selling and why businesses are adopting social selling tactics to engage with buyers. This is the final course in the Digital Marketing Institute?s Social Media Marketing specialization.
In addition to the course, we would like to give you the opportunity to gain access to additional articles, toolkits, and webinars that can aid you in your studies. Become a free member through the link https://bit.ly/2Q5COEu to unlock these additional resources.
On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.