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Understanding Fashion: From Business to Culture 

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Understanding Fashion: From Business to Culture
 at 
FutureLearn 
Overview

Duration

4 weeks

Total fee

2,763

Mode of learning

Online

Official Website

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Credential

Certificate

Understanding Fashion: From Business to Culture
 at 
FutureLearn 
Highlights

  • Duration 4 weeks
  • Weekly study 3 hours
  • 100% online Learn at your own pace
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Understanding Fashion: From Business to Culture
 at 
FutureLearn 
Course details

More about this course
  • Curious about how the fashion industry has transformed and shaped Western culture over the last 150 years?
  • This 4-week course delves into the fashion world and investigates fashion as both a cultural phenomenon and a creative industry.
  • You'll explore the interaction between fashion, society and business with top fashion designers and professors from Institut Français de la Mode.
  • Where does fashion actually come from? You'll start the course by answering this question and learning about modern fashion and its contemporary relevance.
  • You'll explore the rise of the fashion industry during the industrial revolution and evaluate how brands inject modernity into their designs. The course features case studies from top fashion designers such as Chanel and Gucci.
  • You'll be thinking about the relationship between fashion and politics, and asking whether fashion designers and brands have the power to be social actors.
  • You'll also explore fashion code and the language of fashion, considering whether fashion brands are creative languages.
  • In your final week, you'll investigate fashion consumption and develop your understanding of how it works as a social marker and identity construct.
  • You'll evaluate what it takes to create and develop a fashion collection, and you'll look at the intersections between trends, seasonality and innovation.
Read more

Understanding Fashion: From Business to Culture
 at 
FutureLearn 
Curriculum

Fashion and the rise of modern culture

Getting started

Fashion and modernity: the new as principle

Three conceptions of modernity

Case study: brands and ways to be modern

Test Yourself

Fashion and society

Fashion as a social distinction mechanism?

The functioning logics of the fashion field

The subcultural clothing: a bottom-up model?

Case study: fashion brands as social actors

Test yourself

Fashion as a language

The fashion code

Can fashion creation speak?

How to read a silhouette?

Test Yourself

Fashion, production and consumption

Fashion as an industry

Fashion as consumption

Case study: explaining attempts of the purchase of the little black dress

Alternative consumption, counter-cultures and counter-hegemonic bricolage

General conclusion

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Understanding Fashion: From Business to Culture
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