Understanding Market Demand, Branding and Communications
- Offered byAlison
Understanding Market Demand, Branding and Communications at Alison Overview
Understanding Market Demand, Branding and Communications
at Alison
Get the bigger picture about products, pricing, branding and marketing communications in this free online course
Duration | 3 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Understanding Market Demand, Branding and Communications at Alison Highlights
Understanding Market Demand, Branding and Communications
at Alison
- Earn a certificate of completion from Alison
Understanding Market Demand, Branding and Communications at Alison Course details
Understanding Market Demand, Branding and Communications
at Alison
Skills you will learn
What are the course deliverables?
- Explain the term 'market demand'
- Discuss the process of developing a market strategy statement
- Describe the product life cycle
- Discuss how pricing affects the market
- Discuss pricing strategies
- Explain how to develop a strong brand
- Discuss different channel decisions
- Explain channel management and channel flow
- Explain how advertising is used in marketing communication
More about this course
- This free online course covers the fundamentals of product selection, pricing models, branding and corporate communications
- This free online course will teach you about the fundamentals of products, pricing and the basics of consistent brand communication
- It begins by looking firstly at market demand and expands into how this very important factor influences products and their prices
- Next, the material looks at different pricing and positioning strategies, and the product life cycle, which will influence the sales of the product and how it is marketed, which in turn can also have an impact on a company’s overall investment strategy
- This course will interest those in starting out in marketing, human resource management or any other area of communications like public relations or advertising
Understanding Market Demand, Branding and Communications at Alison Curriculum
Understanding Market Demand, Branding and Communications
at Alison
Products And Pricing
Products And Pricing - Learning Outcomes
Market Demands And Concepts
Products And The Product Life Cycle
Pricing Strategies
Products And Pricing - Lesson Summary
Branding And Communication
Branding And Communication - Learning Outcomes
Brands And Channel Management
Advertising, Market Organisation And Management
Branding And Communication - Lesson Summary
Course Assessment
Understanding Market Demand, Branding And Communications - Course Assessment
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