UKC - Understanding Marketing Basics
- Offered byFutureLearn
Understanding Marketing Basics at FutureLearn Overview
Understanding Marketing Basics
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Understanding Marketing Basics at FutureLearn Highlights
Understanding Marketing Basics
at FutureLearn
- Duration 2 weeks
- Weekly study 4 hours
- 100% online Learn at your own pace
Understanding Marketing Basics at FutureLearn Course details
Understanding Marketing Basics
at FutureLearn
Skills you will learn
More about this course
- Marketing is one of the most important functions in a business and a product's success, determining how you connect your audience with your product.
- This course has been designed to take you through the basics of marketing. From the key concepts to marketing plans and strategies, you'll develop the core marketing skills you need to grow a business.
- On this course, you'll learn the techniques needed to profile and break down customer groups into segments. By using customer segmentation, you'll be able to market your product around the needs of your target audience.
- The marketing mix makes up the core foundation of every marketing endeavor. It consists of the 4Ps of marketing: Product, Price, Promotion, and Place.
- This course will take you through each part of the mix to help you identify the key features and how to utilize them when developing your business.
- Different markets, just like individual customers, have their own wants, needs, and perceptions. It's crucial to understand the distinctions between domestic and foreign markets to have the best chance of success.
- You'll compare the key differences between domestic and international marketing to learn how to approach expansion from a marketing perspective.
- By the end of this course, with your new marketing skills in tow, you'll be able to begin piecing together effective marketing plans and strategies to tackle different customer groups and markets.
Understanding Marketing Basics at FutureLearn Curriculum
Understanding Marketing Basics
at FutureLearn
Introduction to Marketing
Welcome to Course 2
What is Marketing?
Customers and Markets
Weekly Wrap Up
The Marketing Mix
Welcome to Week 2
The Marketing Mix: Product
The Marketing Mix: Price
The Marketing Mix: Promotion
The Marketing Mix: Place
International Marketing
Weekly Wrap Up
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