Using Design to Generate Innovative Business Solutions
- Offered byCoursera
Using Design to Generate Innovative Business Solutions at Coursera Overview
Duration | 21 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Using Design to Generate Innovative Business Solutions at Coursera Highlights
- Shareable Certificate
Flexible deadlines
Coursera Labs
Using Design to Generate Innovative Business Solutions at Coursera Course details
- This rigorous online course shows learner how to use design to generate innovative business solutions
- It starts by focusing on alternative design methodologies, including the non-negotiable essentials: design thinking methodology and jobs to be done
- It then delves into strategies for choosing the right business model
- This includes exploring value-creating and sustainable business models
- After covering these foundational concepts, the course examines design tools that can be used to develop the business model in market by creating shared value and tips to manage the conversion funnel
- The course concludes by looking at digital dynamics and providing insider tips to promote success
Using Design to Generate Innovative Business Solutions at Coursera Curriculum
Alternative Design Methodologies
Welcome
Gaining Insight and Testing with a Prototype
Managing Bias in the Design Process
The Five Stages of Design Thinking
Guest Speaker Interview: Melanie Arens
Why We Hire and Fire Products
Welcome to the Course
Meet Your Faculty
Course Methodology and Assessment
Key Terms and Concepts
Bias and Prototype Testing
The Origins of Design Thinking
Human-Centered Design
Correlation versus Causality
Hiring and Firing Products
Formative Quiz: The Non-Negotiable Essentials
Formative Quiz: The Design Thinking Methodology
Formative Quiz: Jobs to Be Done
Summative Quiz: Alternative Design Methodologies
Choosing a Business Model to Take Your Solution to Market
Introduction to Choosing a Business Model to Take Your Solution to Market
Incremental Change versus Radical Innovation
Guest Speaker Interview: Manoj Chiba
Successful Business Model Innovators
Sustainable Business Model Innovators
Types of Innovation
Six Business Models That Can Create New Value
Case Study - The Founder
What is a Sustainable Business Model?
Sustainable Business Models
Formative Quiz: Misidentification of the Opportunity Space
Formative Quiz: Six Business Models That Create New Value
Formative Quiz: Sustainable Business Models
Summative Quiz: Choosing a business model to take your solution to market
Design Tools to Evolve Your Business Model in Market
Introduction to Design Tools to Evolve Your Business Model in Market
Finding the Right Fit: Problem-Solution, Product-Market, and Commercial Fits
Guest Speaker Interview: Beata Giermasinska
Shared Value Model
Defining a Conversion Funnel
Shared Value Firms and Markets
Shared Value Models
Heuristic Analysis
Conversion Funnels and Heuristic Analysis
Formative Quiz: Business Design
Formative Quiz: Creating Shared Value
Formative Quiz: Managing Your Conversion Funnel
Summative Quiz: Design Tools to Evolve Your Business Model in Market
Pain Points and Success
Introduction to Pain Points and Success
The Neuroscience Behind Cognitive Load
Leveraging Cognitive Load and User Benefit
Growth Hacking
Design is About Discipline
Defining Cognitive Load and User Benefit
Cognitive Load and User Benefit in the Digital Age
Utilizing Cognitive Load
Analysis and Perspectives on Growth Hacking
Innovation and Fast Track Delivery
Formative Quiz: Cognitive Load Versus User Benefit
Formative Quiz: Digital Dynamics
Formative Quiz: Insider Tips
Summative Quiz: Pain Points and Success
Using Design to Generate Innovative Business Solutions at Coursera Admission Process
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