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UX Design Fundamentals: Management and the Business Model Canvas for UX Design 

  • Offered byFutureLearn

UX Design Fundamentals: Management and the Business Model Canvas for UX Design
 at 
FutureLearn 
Overview

Duration

4 weeks

Total fee

900

Mode of learning

Online

Official Website

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Credential

Certificate

UX Design Fundamentals: Management and the Business Model Canvas for UX Design
 at 
FutureLearn 
Highlights

  • Duration 4 weeks
  • Weekly study 4 hours
  • 100% online Try this course for free
Details Icon

UX Design Fundamentals: Management and the Business Model Canvas for UX Design
 at 
FutureLearn 
Course details

Skills you will learn
More about this course
  • How can a UX (user experience) designer add value to a business across all levels and all team levels?
  • This short UX design course will teach you how the core fundamentals of UX design foster collaborative thinking, drive engagement and ensure better business.
  • You'll examine the critical role UX designers play in driving customer experiences by conducting user research, building personas, developing business models, creating wire frames and building prototypes.
  • One key outcome of this course is to teach you the main elements of a business model for a specific value proposition and its associated business environment. You'll cover the phases of business model design and innovation and the concept of "job to be done (JTBD)" a framework based on the idea of user "hiring" (or using) a product to do a specific "job" (or task, to achieve a specific outcome).
  • The course will also show you how to use customer profile mapping, or user journey mapping. A user journey map is a model, in illustration or diagram form, of all the touch points through which customers come into contact with your company, online or offline.
  • By knowing how to sketch out a user journey, you'll be able to forecast any potential friction before creating an actual website or prototype. And by using value stream maps, you'll know how to identify and analyse the activities associated with the customer journey holistically to determine if the activity is valuable or not.
Read more

UX Design Fundamentals: Management and the Business Model Canvas for UX Design
 at 
FutureLearn 
Curriculum

Introduction to the course and business model design

Introduction to the course

Drafting a Business Model

Weekly Wrap-up

Phase of business model design

Introduction

Drafting a business model continued

Business Model design process

Wrap-up

Value proposition design and understanding customer profiles

Introduction

Introduction to value proposition design

Customer Profiling

Weekly Wrap-up

Value mapping and testing for fit

Introduction

Value Mapping

Testing for fit

Course Wrap-up

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UX Design Fundamentals: Management and the Business Model Canvas for UX Design
 at 
FutureLearn 

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