UX Design Strategy and Application: Customer Journey Mapping
- Offered byFutureLearn
UX Design Strategy and Application: Customer Journey Mapping at FutureLearn Overview
UX Design Strategy and Application: Customer Journey Mapping
at FutureLearn
Duration | 4 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
UX Design Strategy and Application: Customer Journey Mapping at FutureLearn Highlights
UX Design Strategy and Application: Customer Journey Mapping
at FutureLearn
- Duration 4 weeks
- Weekly study 4 hours
- 100% online Learn at your own pace
UX Design Strategy and Application: Customer Journey Mapping at FutureLearn Course details
UX Design Strategy and Application: Customer Journey Mapping
at FutureLearn
More about this course
- UX design adds business value at all levels and across all teams, as it fosters collaborative thinking, drives engagement and ensures greater business value.
- This course offers you a chance to:
- You will look at what contributes to a good user experience and why this is a vital part of growing any business.
- Once you have covered the key elements of the UX design process you will learn about customer journey mapping, and why it's so important to visualize the user journey from start to finish.
- You will investigate the moments that matter most and examine how journey maps can be used to identify and solve problems, as well as track the needs, desires and emotions of the customer.
- This course will equip you with knowledge of central UX concepts such as high fidelity vs low fidelity design and product posture. You will learn to apply these in real life settings, allowing you to advance your career in UX design.
- You will learn about UX best practices such as using wireframes and prototypes and you will become confident in implementing these in the workplace.
- Finally, you will evaluate the relationship between UX design and service design, and consider the benefits of service blueprinting and how it differs from journey mapping.
- By the end of this course you will be competent in applying knowledge of journey mapping, service design and blueprinting to your day to day work and you will be able to utilize your new skills to stand out in one of the fastest growing digital industries.
UX Design Strategy and Application: Customer Journey Mapping at FutureLearn Curriculum
UX Design Strategy and Application: Customer Journey Mapping
at FutureLearn
Introduction to the course and journey mapping
Introduction to the course
Reminders about UX design
Who are we empathising with?
Wrap-up
Journey mapping design and designing for fidelity
Introduction
Journey mapping design
Designing for fidelity
Wrap-up
Introduction to service design and blueprinting
Introduction
Introduction to service design
Service blueprinting
Wrap-up
Service blueprint design
Introduction
Service blueprint design
Wrap-up
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