Vskills Certified Digital Marketing Master Government Certification
4.0 /5- Offered byVSkills
Vskills Certified Digital Marketing Master Government Certification at VSkills Overview
Duration | 50 hours |
Total fee | ₹14,999 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Vskills Certified Digital Marketing Master Government Certification at VSkills Course details
- Job seekers looking to find employment in Digital Marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.
- Course material in the form of online video content
- Government Certification
- Certification valued and approved by industry
- Vskills certification for Digital Marketing assesses the candidate as per the company need for running Digital Marketing Campaigns across various channels including Emailers, Social Media, Search Engines, Mobile and Inbound Techniques. The certification tests the candidates on various areas in Digital Marketing including Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Inbound Marketing, Affiliate Marketing, Mobile Marketing and Web Analytics.
Vskills Certified Digital Marketing Master Government Certification at VSkills Curriculum
Deliverability
Setting up an Email Marketing Machine
ISPs
Hosting Facility
MTA
IP/DNS
Shared vs. Dedicated IPs
Reverse DNS
MX Record
Whitelisting
Response Handlers
Bounces
Content
Conversation
Relevance
Incentives
Timing
Creative and Copy
Attributes
Customer Acquisition Strategies
Rented List Emails
Co branded Emails
Third Party email Newsletters
Viral Emails
Event Triggered Emails
House e newsletters
Effective Creative
Introducing: CRABS
Does your emails have crabs?
Email template model
Best Practices
NLP Demonstrations (neuro linguistic programming) to understand customers better
Nurturing and Automation
Tools to enhance lead nurturing
Enhance better reach
Analyze behavior patterns
Analytics
Automation and more.
Resources to do situational analysis and progressive updates
Customer personal tool kit
Complete email marketing worksheet
Content Editorial Calendar
Digital Marketing Strategy toolkit
Email contact strategy template
Email campaign calculator
Email Marketing Health Check
Structuring Digital Marketing Team
Web resources to improve subject lines, html codes, spam testers and deliverability issues
Why care about Social Media?
Orientation to Digital Marketing and Social Media
Latest Stats and Trends about Social Media (Global and Indian)
Relevant Social Media Success Stories (Global and Indian)
Demystifying Community Building on Facebook
Orientation to Facebook Brand Pages
EndgeRank Algorithm: Why engagement is key to success on Facebook?
How to create Facebook Marketing Strategy?
Facebook Applications for Fan Growth and Engagement
How to create Brand Ambassadors on Facebook?
Leveraging Facebook Insights for Success
Relevant Facebook Marketing Success Stories (Global and Indian)
Creating Facebook Marketing Strategy
From Objectives to ROI
Competitive Research
Strategy Presentation by Participants
Exercise: Participants to create Facebook Marketing Strategy for their organizations
Live Facebook Community Building and Facebook Advertising
Types of Facebook Ads
Facebook Ads vs Google Adwords
Significance of CTR (Click Through Rate)
Optimizing Ad Copy and Targeting
Exercise: Participants to launch and promote live Facebook Communities
Twitter: The Jewel in the Social Media Crown
Twitter in Plain English
Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
Leveraging Lists, Hashtags and Trends
Tools to listen and measure Influence on Twitter: TweetDeck, Klout, PeerIndex
Creating Twitter Marketing Strategy
Twitter Strategy Framework: From Objectives to ROI
Exercise: Creating Twitter Marketing Strategy
Leveraging LinkedIn for BB Lead Generation and Personal Branding
LinkedIn in Plain English
Lead Generation through Individual Profiles
Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations
Discussion on other Social Media Channels
Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
Open discussion on approach to leverage them
Measuring ROI of Social Media
Guidelines for Measurement on Social Media
Importance of Qualitative Feedback
Framework for ROI Measurement
Creating ROI Metrics Dashboard
Tools to Measure ROI
Planning and Creating Multi channel Social Media Strategy
How to choose relevant Social Media channels?
Creating multi channel Social Media strategy
Resource Planning: In house vs Outsource, Key competencies, Tools etc
Inbound Marketing
Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Digital marketing: Optimizing the conversion funnel
Managing leads and making them sales ready
Search Engine Marketing Overview
Understanding Google search
Rule based personalization of marketing at internet scale
Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
Pay per click overview
PPC Definition and how it function
Important Terms Quality Score, Conversion Rate etc.
Quality Score Overview Understanding
Strategizing PPC campaigns
Setting objectives, goals and expectations
Actionable metrics for performance measurements
Formulating account structure
Effective segmentation of keywords
Usage of multiple match types
Non overlapping Ad Groups
Market Analysis
Understanding industry key drivers
Competitive Analysis
Organizational positioning
Targeting
Ad writing Techniques
Compelling ads that increase click through rates (CTR) lower costs
Understanding, Analyzing and Improving Relevance and Quality score
Improve conversion rates Targeted ads and relevant landing pages
Ad Preview tool
Best Practices like using features such as reviews, + button etc
Campaign Management
Overview of the tools
Understanding advance functionality
Bid Management Plan
Understand bidding strategy
Manual vs. Automated bid management
Different bid management features CPA bidding, position preference etc
Effective landing pages
Importance of UI/UX design
Call to Action
Performance Tracking
Set campaign objectives and goals
Define Performance metrics
Monitor PPC activity with Google Analytics
Decipher User psychology
Reporting and Analysis
Integrate PPC account with Google Analytics
Understanding reports and define the future plan of action
Testing
Multivariate Testing
A/B split Testing
SEM Management (Other Opportunities)
Remarketing
Mobile Advertising
Display and Video Formats
Optimize the display network campaigns
Track and measure view through conversions
Search Engine Optimization: On page Optimization
What is On Page Optimization
Keyword Research with Google Keyword Planner
How to Select a Domain Name?
Page Naming {URL Structuring} and Folder Naming
Image Naming, Image Title and ALT Tags Creation
What are Meta Tags Description, Keywords, Author, Country, Robots Redirection Tags
Headings Tags {H to H} What is Content Writing?
SEO Freindly Content Writing {Insert keywords in content}
Anchor Text, Link Title
Robots.text file use and creation
HTML Sitemap creation
XML Site Map Creation
Ror text sitemap
Site Tracking Tools (Googe WebmasterTool, Google Analytics Tool)
Why is Alexa?
Alexa Integration
Off Page Optimization
What is Off Page Optimization?
What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do Follow and No Follow Backlinks
What is Google Page Rank?
How to Increase Page Rank?
Search Engine Submissions
What is Content Writing?
Directory Submissions
Article Writing and submissions
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting
Forum Posting
Business Listing
Social Bookmarking
Social Networking
RSS Feeds
Link Exchange (one way, two way and three way)
Search Engine Algorithms
What is Search Engines Algorithms?
How Algorithms Works?
Why a Search Engine Need to Update Its Algorithm?
Search Engine Penalties and Recoveries.
Why a Search Engine Penalize a Website?
Search Engine Algorithms
What is Google Panda Algorithm?
What is Google Penguine?
What is Google EMD Update?
How to save your site from Google Panda, Penguine and Emd Update?
How to Recover your site from Panda, Penguine and EMD?
Web Analytics
Introduction
Whats analysis?
Is analysis worth the effort?
Small businesses
Medium and Large scale businesses
Analysis vs intuition
What is web analytics?
Getting Started With Google Analytics
How Google Analytics works
Accounts, profiles, and users
Navigating Google Analytics
Basic metrics
The main sections of Google Analytics reports
Traffic Sources
Direct, referring, and search traffic
Campaigns
AdWords, Adsense
Content
Pages and Landing Pages
Event Tracking and AdSense
Site Search
Visitors
Unique visitors
Geographic and language information
Technical reports
Benchmarking
Goals and Ecommerce
Setting up goals
Goal reports
Ecommerce tracking
Actionable Insights and the Big Picture
Recap of Google Analytics reports and tools
Finding actionable insights
Getting the organization involved
Creating a data driven culture
Resources
Web analytics tools
Making better decisions
Summing up
Common mistakes analysts make
Social media analytics
Facebook insights
Twitter analytics
Youtube analytics
Social Ad analytics / ROI measurement
Social CRM and analytics
Radian
Sentiment analysis
Workflow management
Text analytics
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Student Forum
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