Vskills Certified Search Engine Marketing Professional Government Certification
- Offered byVSkills
Vskills Certified Search Engine Marketing Professional Government Certification at VSkills Overview
Total fee | ₹4,944 |
Mode of learning | Online |
Credential | Certificate |
Vskills Certified Search Engine Marketing Professional Government Certification at VSkills Course details
- Marketing Managers
- Marketing Executives
- Internet Marketers
- Sales Managers
- Fresh graduates and students who want to start a career in internet marketing can benefit from this course
- This course is ideal for marketing professionals who want to improve their CV or move up the professional ladder
- Course material in the form of online video content
- Government Certification
- Certification valued and approvedby industry
- Search Engine Marketing is a form of internet marketing which involves the promotion of websites by increasing their rankings in Search Engine Page Results (SERPS). Vskills Certified Search Engine Marketing Professional course is specially designed by experts in the industry and offer hands-on training on various techniques used for running search engine marketing campaigns. Awarding a government certificate on the successful completion of the course, it is well-suited for those who are looking to improve their skills as well as strengthen their profile.
Vskills Certified Search Engine Marketing Professional Government Certification at VSkills Curriculum
Search Engine Marketing Overview
Understanding Google search
Rule based personalization of marketing at internet scale
Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing
Pay per click overview
PPC Definition and how it function
Important Terms - Quality Score, Conversion Rate etc.
Quality Score Overview Understanding
Strategizing PPC campaigns
Setting objectives, goals and expectations
Actionable metrics for performance measurements
Formulating account structure
Effective segmentation of keywords
Usage of multiple match types
Non overlapping Ad Groups
Market Analysis
Understanding industry key drivers
Competitive Analysis
Organizational positioning
Targeting
Ad writing Techniques
Compelling ads that increase click through rates (CTR) lower costs
Understanding, Analyzing and Improving - Relevance and Quality score
Improve conversion rates Targeted ads and relevant landing pages
Ad Preview tool
Best Practices like using features such as reviews, + button etc
Campaign Management
Overview of the tools
Understanding advance functionality
Bid Management Plan
Understand bidding strategy
Manual vs. Automated bid management
Different bid management features CPA bidding, position preference etc
Effective landing pages
Importance of UI/UX design
Call to Action
Performance Tracking
Set campaign objectives and goals
Define Performance metrics
Monitor PPC activity with Google Analytics
Decipher User Psychology
Understand and connect with the user
Benefit from search behavior of prospective customer
Reporting and Analysis
Integrate PPC account with Google Analytics
Understanding reports and define the future plan of action
Testing
Multivariate Testing
A/B split Testing
SEM Management (Other Opportunities)
Remarketing
Mobile Advertising
Display and Video Formats
Optimize the display network campaigns
Track and measure view through conversions
Affiliate Marketing
Advertiser
Publisher
Consumer
Mobile Marketing
Introduction
Mobile Advertising
Understanding the market
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