Web Analytics Course Certification Online
4.4 /5- Offered byDigital Vidya
Web Analytics Course Certification Online at Digital Vidya Overview
Web Analytics Course Certification Online
at Digital Vidya
Boost your Web Analytics career by developing effective skills, functional expertise and strategic acumen
Duration | 1 month |
Total fee | ₹11,900 |
Mode of learning | Online |
Credential | Certificate |
Web Analytics Course Certification Online at Digital Vidya Highlights
Web Analytics Course Certification Online
at Digital Vidya
- Earn a Govt. recognized certificate from Digital Vidya
- 100% interview guarantee and 15% discount
- 24X7 trainer?s support on discussion forum
- Life time access to latest content (Presentations & Videos)
- Learn through 4+ hands-on project and weekly assignments
- Gain expertise on SEO tools worth INR 15000 for free
Read more
Web Analytics Course Certification Online at Digital Vidya Course details
Web Analytics Course Certification Online
at Digital Vidya
Skills you will learn
Who should do this course?
- For Sales & Marketing Professionals, Entrepreneurs & Business Owners, Digital Marketing Professionals, Students and Other Professionals (IT, HR)
What are the course deliverables?
- Getting started with Google Analytics
- Direct, referring, and search traffic
- Event Tracking and AdSense
- Recap of Google Analytics reports and tools
- Social Ad analytics / ROI measurement
- Text analytics
More about this course
- In this course, there will be a project of 1 month & few take home assignments to give hands-on experience of Web Analytics
- Analytics is everywhere and is used by a lot more businesses than we think for various objectives including customer profiling, demographic segmentation & competitor analysis to make strategic decisions
- Analytics allow us to use sophisticated statistical algorithms & leverage computing power to explore, analyze and understand the data to generate insights, and answer questions to make better business decisions
- We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Digital Vidya?s website with your credentials
Web Analytics Course Certification Online at Digital Vidya Curriculum
Web Analytics Course Certification Online
at Digital Vidya
Introduction
What?s analysis?
Is analysis worth the effort?
Small businesses
Medium and large scale businesses
Analysis vs intuition
What is web analytics?
Getting started with Google Analytics
How Google Analytics works
Accounts, profiles, and users
Navigating Google Analytics
Basic Metrics
Main Sections of Google Analytics reports\
Traffic Sources
Direct, referring, and search traffic
Campaigns
AdWords, Adsense
Content
Pages and Landing Pages
Event Tracking and AdSense
Site Search
Visitors
Unique visitors
Geographic and language information
Technical reports
Benchmarking
Goals & Ecommerce
Setting-up goals
Goal reports
Ecommerce tracking
Actionable Insights and the Big Picture
Recap of Google Analytics reports and tools
Finding actionable insights
Getting the organization involved
Creating a data-driven culture
Resources
Web analytics tools
Making better decisions
Summing up
Common mistakes analysts make
Social media analytics
Facebook insights
Twitter analytics
Youtube analytics
Social Ad analytics / ROI measurement
Social CRM & Analytics
Radian6
Sentiment analysis
Workflow management
Text analytics
Web Analytics Course Certification Online at Digital Vidya Faculty details
Web Analytics Course Certification Online
at Digital Vidya
Kapil Nakra - Co-Founder at Digital Vidya
Kapil Nakra is a first generation Serial Entrepreneur from Delhi. Kapil has co-founded 3 companies in last 17 years. In his last engagement he took care of the Product and Delivery at Digital Vidya, the company he started in 2009. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as an user, a service provider and now as an educator. He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs’ assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip accounts such as Cisco purely using Digital Marketing. Whizlabs won the ‘Most Innovative Indian IT Company’ award from NASSCOM in 2004.
Read morePradeep Chopra - Co-Founder at Digital Vidya
Among the pioneers of Digital Marketing & Online Education, Pradeep has been a serial entrepreneur for last 20+ years. He co-founded Whizlabs Software, a leader in IT Education and Digital Vidya, a leader in Digital Marketing education. A graduate of IIT Delhi, Pradeep is one of the most sought after international speakers on Digital Marketing, Online Education and Entrepreneurship. His speaking assignments include Search Engine Strategies (USA), Webit & GROW (Singapore), Digital Outreach 2016 (Dubai), World Social Media Summit (Kuala Lumpur), ad-tech (India), Social Media Workshops across Asia, Click Asia Summit, Global Youth Marketing Forum, TiEcon and NASSCOM India Leadership Forum. He writes on Entrepreneurship and Digital Marketing for Wall Street Journal, Economic Times, Inc & Entrepreneur Magazines.
Read moreSatyam Gambhir - Consultant, Infosys | Founder & Editor, Marketinomics
Satyam wears multiple hats and posses skills that make him one-man army for breadth of digital marketing gamut that an organization would ever need – with prime focus on formulating customized social / CRM strategies, execution & analytics. With strong background of corporate blogging & social media marketing he has worked with host of companies to build influential brand presence online. He has worked hands-on and lead teams to implement Salesforce.com CRM for clients overseas, made the CRM go mobile with user adoption in spotlight. He has been a guest speaker at B Schools & city events. Satyam’s core competency revolves cogitating digital & getting it done!
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Other: It was an excellent web analytics course that provided hands-on practice on various aspects of digital marketing for products and services. It provided a platform to interact with Mr. Gurpreet who imparted much needed practical knowledge on Web Analytics
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Other: Mr Gurpreet Sing is a good trainer he has an in-depth knowledge of whatever he teaches. He focuses more on practical work. I would love to go with the same trainer for all the DV sessions. The examples he gives us in a class are more simple and very well understandable.
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Chetankumar dattatray Sirmewar
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Other: The course content is really great, the trainer is well experienced and deep knowledgeable and extremely passionate about the subject and also the teaching tactics is appreciative. All topics are covered in-depth. Trainer is well versed in the course and are able to handle queries as well. I really enjoyed the practical aspect of the training at Digital Vidya.
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Web Analytics Course Certification Online
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Student Forum
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