University of California, Davis - Website Optimization Client Report Project
- Offered byCoursera
Website Optimization Client Report Project at Coursera Overview
Duration | 47 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Website Optimization Client Report Project at Coursera Highlights
- 50% started a new career after completing these courses.
- 50% got a tangible career benefit from this course.
- 25% got a pay increase or promotion.
- Earn a shareable certificate upon completion.
Website Optimization Client Report Project at Coursera Course details
- SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
- Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you've acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site¢??s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.
Website Optimization Client Report Project at Coursera Curriculum
Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement
Project Welcome and Overview
Milestone 1 Assignment Overview
A Note from UC Davis
Identifying a Potential Client - Resources (Part 1)
Create an SEO Pitch - Resources (Part 2)
Develop Kickoff Questions - Resources (Part 3)
Kick-Off Questions Template
Milestone 2: Initial Research Phase
Milestone 2 Assignment Overview
Developing a Persona - Resources (Part 1)
User/Buyer Persona Template
Performing Keyword Research - Resources (Part 2)
Keyword Research Example & Template
Conducting a Competitive Analysis - Resources (Part 3)
Keyword Competitive Analysis Template
Milestone 3: Conducting a Content Audit and Technical Review
Conducting a Content Audit and Technical Review
Competitive Content Analysis (Part 1)
Competitive Analysis Template
Internal Content Audit - Resources (Part 2)
Internal Content Audit Template
Keyword Mapping - Resources (Part 3)
Keyword Mapping Template
Technical SEO - Resources (Part 4)
Error Tracking Template
Technical Audit Template
Milestone 4: Presenting Your Findings
Milestone 4 Assignment Overview
Project Summary
Presenting Your Findings - Resources
SEO Audit Template
Website Optimization Client Report Project at Coursera Admission Process
Important Dates
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