What Are the 4's of Marketing - Jagdish Sheth
- Offered byCoursera
What Are the 4's of Marketing - Jagdish Sheth at Coursera Overview
Duration | 6 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
What Are the 4's of Marketing - Jagdish Sheth at Coursera Highlights
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Coursera Labs Includes hands on learning projects. Learn more about Coursera Labs External Link
- Course 1 of 4 in the The 4 A's of Marketing with Jagdish Sheth Specialization
- Beginner Level No prior experience required
- Approx. 6 hours to complete
- English Subtitles: English
What Are the 4's of Marketing - Jagdish Sheth at Coursera Course details
- The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each A has two dimensions. For instance, acceptability is functional and psychological. Affordability encapsulates the ability and willingness to pay, and accessibility focuses on availability and convenience. Lastly, awareness looks at product and brand knowledge.
What Are the 4's of Marketing - Jagdish Sheth at Coursera Curriculum
4 A’s: Awareness & Accessibility (Part 1)
Course Intro
4 A’s: Awareness & Accessibility - 01
4 A’s: Awareness & Accessibility - 02
4 A’s: Awareness & Accessibility - 03
4 A’s: Awareness & Accessibility - 04
4 A’s: Awareness & Accessibility - 05
4 A’s: Awareness & Accessibility - 06
4 A’s: Awareness & Accessibility - 07
4 A’s: Awareness & Accessibility - 08
4 A’s: Awareness & Accessibility - 09
4 A’s: Awareness & Accessibility - 10
About This Course
About the Assignments
Discussion Forum Guidelines
About Peer Reviews
Module 1 Summative Quiz
4 A’s: Awareness & Accessibility (Part 2)
4 A’s: Awareness & Accessibility - 11
4 A’s: Awareness & Accessibility - 12
4 A’s: Awareness & Accessibility - 13
4 A’s: Awareness & Accessibility - 14
4 A’s: Awareness & Accessibility - 15
4 A’s: Awareness & Accessibility - 16
4 A’s: Awareness & Accessibility - 17
4 A’s: Awareness & Accessibility - 18
4 A’s: Awareness & Accessibility - 19
4 A’s: Awareness & Accessibility - 20
Module 2 Summative Quiz
4 A’s: Acceptability & Affordability
4 A’s: Acceptability & Affordability - 01
4 A’s: Acceptability & Affordability - 02
4 A’s: Acceptability & Affordability - 03
4 A’s: Acceptability & Affordability - 04
4 A’s: Acceptability & Affordability - 05
4 A’s: Acceptability & Affordability - 06
4 A’s: Acceptability & Affordability - 07
4 A’s: Acceptability & Affordability - 08
4 A’s: Acceptability & Affordability - 09
4 A’s: Acceptability & Affordability - 10
4 A’s: Acceptability & Affordability - 11
About Peer Reviews
Module 3 Summative Quiz
What Are the 4's of Marketing - Jagdish Sheth at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?
Useful Links
Know more about Coursera
Know more about Programs
- Business & Management Study
- Infrastructure Courses
- Ph.D. in Finance
- Online Digital Marketing
- Pharma
- Digital Marketing
- International Business
- Disaster Management
- MBA in Pharmaceutical Management
- MBA General Management
- Agriculture & Food Business
- MBA Media Management
- MBA Quality Management
- BBA Business Analytics
- Business Analytics