Northwestern University - What is Social?
- Offered byCoursera
What is Social? at Coursera Overview
Duration | 7 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
What is Social? at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
What is Social? at Coursera Course details
- The ?What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won?t just tell you how to grow your professional persona using social ? you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
- While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits.
- This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization?s staff will be able to position, engage, and grow relationships with the consumers of highest value to you.
- Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies.
- Additional MOOC 1 faculty include:
- * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)
What is Social? at Coursera Curriculum
Introduction to Social Marketing
Introduction
Course Overview
Welcome to Social Media Marketing 2020
The Capstone Project
Optional Resource Book you might find useful
How the Capstone Program Works
Brief [but Important] Announcement on the IBM Cloud System
Welcome to Course 1 in the Social Marketing Specialization
Grading and Logistics
Meet Your Instructors
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social
Course Bookstore
Special Toolkits for Paid/Financial Aid Learners
Social Trends
Surviving the Digital Revolution 2019
Media: From Chaos to Clarity
Media: From Chaos to Clarity 2019 2nd Edition
The Social Media Revolution
Digital Transformation Trends 2019
10 Important Trends for 2020
Identifying Social Trends
Infinite Dial Research from 2020
Question for Discussion
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto
Quiz 1
The Business of Social
Viewing Social
Your Professional Network
Real-Time Social Data
WeFeelFine.org Demo
The Shifting Social Landscape
The Social Pyramid
Social Pyramid 2020
Developing your Professional Social Media Assets
Targeting Assignment Step by Step
Social Marketing 2020
Quiz 2
Social Overview
The 3 M's of an Effective Content Strategy for Social Media Marketing
The 3 M's of Effective Content Strategy - Focusing on Markets
The 3 M's of Effective Content Strategy - Focusing on Messages
The 3 M's of Effective Content Strategy - Focusing on Media
Social Networks and Communities
Why Social Communities Form
Understanding Social Communities
How to Position Yourself as a Brand Authority
Developing your Social Media Tools for the Networking Assignment
Developing the Social Assets to Develop Your Personal Brand
Question for Discussion
Download the Lecture Video Slides
What Comes Next?
Quiz 3
Networking & Tracking Assignment
What is Social? at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?