Writing for Business Advanced
- Offered byCoursera
Writing for Business Advanced at Coursera Overview
Duration | 30 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Writing for Business Advanced at Coursera Highlights
- Earn a certificate from University of Glasgow
- Add to your LinkedIn profile
- 10 quizzes, 19 assignments
Writing for Business Advanced at Coursera Course details
- This course will teach you how to apply advanced principles and strategies to produce successful business writing. It takes an immersive narrative approach so you learn how to use context to write purposeful and audience specific business texts. You will learn to deploy a range of tools and tactics so your business writing is on point, concise and appropriate, whatever the organisational culture or whomever the client or stakeholder.
- By the end of this course, you will be able to write a range of business texts showing an understanding of key features including organisational structure, vocabulary and register; identify and use a range of Business English as it functions in written business contexts; evaluate information from a variety of business texts to use in your own writing.
- The skills and strategies that you learn on this course are transferable and will support successful writing in any number of other professional, personal or academic contexts.
Writing for Business Advanced at Coursera Curriculum
Week 1
1.1 Welcome to the course: Introducing one big idea and seven questions.
1.5 Looking at how you will learn on this course
1.8 Introducing and Contextualising the Output Text: Short Answer Response
1.13 Studying an Exemplar of a Short Answer Response
Introducing the educator.
1.3 Setting up Course Aims, Outcomes and the Scenario
1.7 Downloading a Key Resource: The Writing for Business Advanced Resources Pack
1.9 Considering a Short Answer Response and the 7 Writing Questions
1.4 Checking your Understanding of Aims, Outcomes and the Scenario
1.10 Checking your Understanding of a Short Answer Response and the 7 Writing Questions
1.6 Reflecting on your business writing experience
1.12 Writing your Short Answer Response
1.14b Reviewing and Reflecting on your Short Answer Response
1.14a Peer-reviewing your Short Answer Response Content
1.2 Thinking about your business writing experience
1.11 Generating Content for your Short Answer Response
Week 2
2.1 Introducing and Contextualising the Output Text: Covering Letter
2.6 Studying an Exemplar of a Covering Letter with a focus on Register
2.8 Introducing and Contextualising the Output Text: Report 1
2.13 Studying an Exemplar of a Report with a focus on Sentence Variety & Accuracy
2.2 Considering a Covering Letter with a focus on Register
2.9 Considering a Report with a focus on Sentence Variety & Accuracy
2.3 Checking your Understanding of a Covering Letter and Register
2.10 Checking your Understanding of a Report and Sentence Variety & Accuracy
2.5 Writing your Covering Letter
2.7b Reviewing and Reflecting on your Covering Letter
2.12 Writing your Report
2.14b Reviewing and Reflecting on your Report
2.7a Peer-reviewing your Covering Letter Content
2.14a Peer-reviewing your Report 1 Content
2.4 Generating Content for your Covering Letter
2.11 Generating Content for your Report
Week 3
3.1 Introducing and Contextualising the Output Text: Reflective Writing
3.6 Studying an Exemplar of Reflective Writing with a focus on Vocabulary
3.8 Introducing and Contextualising the Output Text: Adjustment Letter
3.13 Studying an Exemplar of an Adjustment Letter with a focus on Grammar
3.2 Considering Reflective Writing with a focus on Vocabulary
3.9 Considering an Adjustment Letter with a focus on Grammar
3.3 Checking your Understanding of Reflective Writing and Vocabulary
3.10 Checking your Understanding of Adjustment Letter and Grammar
3.5 Writing your Reflection
3.7b Reviewing and Reflecting on your Reflective Writing
3.12 Writing your Adjustment Letter
3.14b Reviewing and Reflecting on your Adjustment Letter
3.7a Peer-reviewing your Reflective Writing Content
3.14a Peer-reviewing your Adjustment Letter Content
3.4 Generating Content for your Reflective Writing
3.11 Generating Content for your Adjustment Letter
Week 4
4.1 Introducing and Contextualising the Output Text: Email to Colleagues (Unknown)
4.6 Studying an Exemplar of an Email to Colleagues Unknown with a focus on Purpose
4.8 Introducing and Contextualising the Output Text: Email to a Colleague (Known)
4.13 Studying an Exemplar of an Email to a Colleague Known with a focus on Audience
4.2 Considering an Email to Colleagues Unknown with a focus on Purpose
4.9 Considering an Email to a Colleague Known with a focus on Audience
4.3 Checking your Understanding an Email to Colleagues Unknown and Purpose
4.10 Checking your Understanding of an Email to a Colleague Known and Audience
4.5 Writing your Email to Colleagues Unknown
4.7b Reviewing and Reflecting on your Email to Colleagues Unknown
4.12 Writing your Email to a Colleague Known
4.14b Reviewing and Reflecting on your Email to a Colleague Known
4.7a Peer-reviewing your Email to Colleagues (Unknown) Content
4.14a Peer-reviewing your Email to a Colleague (Known) Content
4.4 Generating Content for your Email to Colleagues Unknown
4.11 Generating Content for your Email to a Colleague Known
Week 5
5.1 Introducing and Contextualising the Output Text: Report 2
5.6 Studying an Exemplar of your Report with a focus on Organisation & Layout
5.8 Introducing and Contextualising the Output Text: Press Release
5.2 Considering your second Report with a focus on Organisation & Layout
5.9 Considering the Press Release with a focus on the Writing Process & 7 Questions
5.3 Checking your Understanding of your Report and Organisation & Layout
Press Release: End of Course Test
5.5 Writing your second Report
5.7b Reviewing and Reflecting on your second Report
5.11 Writing your Press Release
5.12b Reflecting on your Press Release and the Course
5.7a Peer-reviewing your Report 2 Content
5.12a Peer-reviewing your Press Release Content
5.4 Generating Content for your second Report
5.10 Generating Content for your Press Release
Writing for Business Advanced at Coursera Admission Process
Important Dates
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