XLRI Jamshedpur - XLRI - Executive Development Programme In Leadership In Sales & Marketing - The CMO Programme
- Offered byTalentedge
- Estd. 2012
XLRI - Executive Development Programme In Leadership In Sales & Marketing - The CMO Programme at Talentedge Overview
Duration | 11 months |
Total fee | ₹2.75 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
XLRI - Executive Development Programme In Leadership In Sales & Marketing - The CMO Programme at Talentedge Highlights
- Earn a certificate of completion from XLRI Jamshedpur
- Easy EMI option available
- 6 days on-campus immersion module
- Lectures imparted by the eminent and experienced faculty
XLRI - Executive Development Programme In Leadership In Sales & Marketing - The CMO Programme at Talentedge Course details
- For Managers with 15 years of experience aspiring for leadership roles in sales and marketing, Professionals working in service providing organizations
- Create efficient, value-added marketing organizations.
- Developing skills in tools and frameworks to formulate and implement effective competitive and growth strategies
- Understanding the complexities of leadership, marketing structures, and driving teams
- An integrated approach to sales and marketing management that considers the impact of these functions on other management functions.
- Dealing with key pain points in marketing function management
- Developing critical thinking and decision-making abilities to solve organizational problems
- Enhanced understanding of the financial consequences of business decisions
- This CMO Programme is a multi-modal, long-term, and unique programme that will enable senior sales and marketing executives to view business in a more holistic light while integrating major management functions
- The programme offers a unique blend of theoretical and practical knowledge
- It will provide exposure to cutting-edge marketing tools as well as a learning environment with academics, industry leaders, and peers
- The programme also offers a unique opportunity for one-on-one mentoring sessions with industry experts, as well as the opportunity to work on their own sales and marketing plan
- Class Timing - Sunday afternoon from 02.15 p.m. to 05.15 p.m.
XLRI - Executive Development Programme In Leadership In Sales & Marketing - The CMO Programme at Talentedge Curriculum
Leaders In The Marketing Role
Essential attributes of a marketing leader
Critical thinking and decision-making methods
Creating and leading the winning team
Conflict management and resolution
Effective problem-solving skills
Managing change
Strategic visioning
Managing performance
Marketing As Strategy
Framework for marketing strategy formulation--the aspiration and action plan
The elements of value
The shifting source of competitive advantage
Rethinking products and customers
Strategic marketing alliances: analysis, planning, implementation and control
Strategies for new markets
Managing marketing 4.0
Designing winning sales and marketing structures (organizational structures)
Integrated planning
Understanding The Customer In The Digital Era
Developing and maintaining a customer centric organization
Understanding consumer behaviour
Developing CJM
Segmentation, targeting, and positioning in the digital world
Decoding consumer satisfaction
Important consumer metrics
Managing Existing And New Product Portfolios
Structuring products: product based versus brand based
Product line management
Developing and managing new products
Managing digital products
Managing New Age Sales Force
A model approach to resource requirement and management
Sales force structuring and management
Territory management
Sales automation for effectiveness and efficiency
Managing Price, Profitability And Finances
Understanding impact of price on quantity, revenue and price
How to price
Competition and price management
Understanding the financial impact of marketing decisions
Budgeting and financing
Controlling branch based financial functions
Managing ROI and other financial matrices
Managing The Go To Market Process
Market potential vs sales potential analysis
Setting the distribution agenda
Distributors and retailer management
Important distributor metrics
Logistics and supply management for availability and profitability
Digital Marketing
Digital & social media marketing
Traditional media management
Budgeting issues and media planning
Creating & managing dash boards
Marketing Control & Agile Marketing
The marketing plan
Measuring marketing performance
Innovation and disruption that are marketing-driven
Leveraging existing competencies to further innovation
Decision-making in the C-Suite
Creating customer centricity
Mentoring
One session during mid-term
Final session after capstone
XLRI - Executive Development Programme In Leadership In Sales & Marketing - The CMO Programme at Talentedge Faculty details
XLRI - Executive Development Programme In Leadership In Sales & Marketing - The CMO Programme at Talentedge Entry Requirements
- Education: Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university
- Experience: Senior Executives with a Minimum of 15 years total work experience of which at least 10 years should be in sales and/or marketing
- Proficiency in English, spoken and written, is mandatory
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XLRI - Executive Development Programme In Leadership In Sales & Marketing - The CMO Programme