Improve sales & ROI with Google Ads for ecommerce
- Offered byCXL
Improve sales & ROI with Google Ads for ecommerce at CXL Overview
Duration | 1 hour |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Improve sales & ROI with Google Ads for ecommerce at CXL Highlights
- Earn a certificate after completion of course from CXL
- 7-day no questions asked money-back period
Improve sales & ROI with Google Ads for ecommerce at CXL Course details
Individuals who are responsible for:-
Managing digital marketing or paid ad campaigns
Driving revenue growth in e-commerce channels
Optimizing Google Ads campaigns for performance and ROI
Analyzing data to refine ad strategies and improve results
Enhancing audience targeting to increase qualified traffic and sales
Use behavioral targeting techniques in Google Ads for effective audience reach
Balance Google’s automation features with key manual adjustments
Implement advanced audience strategies to improve campaign reach and performance
Design and optimize campaign structures to meet marketing goals
Analyze performance data to drive continuous improvement and maximize ROI
This course provides you with the skills to create highly optimized Google Ads campaigns for ecommerce success
You’ll learn to utilize advanced audience targeting, blend Google’s automation with manual adjustments, and structure campaigns to maximize ROI.
With a focus on data analysis, you’ll be prepared to make data-driven adjustments that consistently improve performance
By the end of this course, you’ll be equipped to implement and refine ad strategies that directly impact revenue, drive qualified traffic, and meet key ecommerce goals
Improve sales & ROI with Google Ads for ecommerce at CXL Curriculum
Using Auction Insights for Brand Intel
In this lesson, we will cover that the paid search auction isn’t a black box if you use Auction Insights
We will discover trends and evolve your strategies to respond to them
The Rise of Behavior vs. Keywords
In this lesson, we will cover what has been changing in Google Ads and its current state before you can fully take advantage of it
You will learn how Google has shifted its focus from keyword to human behavior
Using Experiments to Test Theories
In this lesson, we will cover how to use the Experiments feature in Google Ads to test theories and ideas, without giving up control and wrecking your account results
You will learn the settings in Experiments and how to choose what’s right for youth
Using Audiences and Broad Match to Your Advantage
In this lesson, we will cover how to use Audience Observation and Targeting modes to uncover cost reductions, better outcomes, and data to drive Audience targeting on other platforms
Using Dynamic Search Ads (DSAs) for insights and reach
In this lesson, we will cover Dynamic Search Ads (DSAs) that can yield new keyword insights, and streamline your search efforts, but not without some crucial controls
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