Learn the foundations of Google Ads
- Offered byCXL
Learn the foundations of Google Ads at CXL Overview
Duration | 2 hours |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Learn the foundations of Google Ads at CXL Highlights
- Earn a certificate after completion of course from CXL
- 7-day no questions asked money-back period
Learn the foundations of Google Ads at CXL Course details
Individuals who are responsible for:-
Managing paid search campaigns
Overseeing digital marketing efforts
Running performance marketing strategies
Tracking and optimizing ad campaign metrics
Maximizing return on ad spend (ROAS) for your business
Set up and manage successful Google Ads campaigns from scratch
Use keyword research and match types to target the right audience
Choose the appropriate bidding strategies for your campaign goals
Optimize your ads using search query reports and auction insights
Track and analyze campaign performance metrics to make data-driven adjustments
This course walks you through setting up and managing Google Ads campaigns from scratch
You’ll learn how to conduct keyword research, select effective bidding strategies, and analyze performance data to make informed adjustments
By the end of the course, you’ll have the skills to build successful ad campaigns, attract the right audience, and achieve a strong ROI, even with a beginner’s level of experience
Learn the foundations of Google Ads at CXL Curriculum
The Google Ads Interface
Get acquainted with the areas of your Google Ads dashboard interface
Setting Up Conversions
How to set up the actions you want to track & use for bidding and calculations
How Search Campaigns Are Made
Learn about Campaign & Ad Group settings
Search Queries, Keywords & Match Types
Review the differences between how you bid and how Google matches you to searches
Grouping Keywords
How to think about match types and ad sets
What is Quality Score
Learn about Google’s scoring system for relevance
Different Bidding Types & How to Choose
Demystify the bidding types and when to you use them
Optimizing Using Search Query Reports
How to find new keywords and negate ineffective ones using the Search Query Report
Optimizing Using Auction Insights
Scan the competitive landscape for external changes that might be affecting your results
Using Audiences for Deeper Insight
How to observe audience behavior and outcomes
Course Wrap-Up
Take a look back at the key takeaways from the course
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